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The	
  Seven	
  
Deadly	
  
Sins	
  of	
  
Business	
  
Valua4on…
Pride
Greed
Fallacy
Historia
Ego
Hope
Blame
Tuesday, 25 June 13
  1.	
  PRIDE
	
   You	
  think	
  your	
  business	
  is	
  worth	
  a	
  lot	
  of	
  money	
  
because	
  you	
  have	
  had	
  it	
  for	
  20	
  years.	
  Unfortunately	
  it	
  
doesn't	
  ma<er	
  how	
  long	
  you've	
  run	
  your	
  business.	
  It's	
  
the	
  value	
  proposi@on	
  that	
  you're	
  offering	
  to	
  the	
  buyer	
  
that	
  ma<ers.	
  You	
  could	
  have	
  a	
  business	
  that	
  you	
  ran	
  
for	
  20	
  years	
  and	
  it	
  could	
  be	
  worth	
  nothing	
  or	
  you	
  
could	
  have	
  just	
  started	
  up	
  a	
  business	
  and	
  it	
  could	
  be	
  
worth	
  millions.	
  Business	
  owners	
  think	
  that	
  because	
  
they	
  put	
  20	
  years	
  into	
  their	
  business	
  they	
  deserve	
  to	
  
be	
  rewarded.	
  No	
  one	
  cares	
  how	
  long	
  you've	
  been	
  in	
  
the	
  business	
  
Tuesday, 25 June 13
  2.	
  GREED
	
   You	
  think	
  your	
  business	
  is	
  worth	
  the	
  amount	
  of	
  
money	
  you	
  need	
  to	
  re@re.	
  The	
  problem	
  is	
  that	
  
it	
  does	
  not	
  ma<er	
  at	
  all	
  to	
  the	
  buyer	
  what	
  you	
  
need	
  to	
  re@re.	
  The	
  buyer	
  only	
  wants	
  to	
  
inves@gate	
  what	
  future	
  maintainable	
  earnings	
  
are	
  there	
  for	
  him	
  or	
  her,	
  or	
  what	
  value	
  there	
  is	
  
in	
  the	
  assets.	
  Otherwise	
  your	
  business	
  is	
  worth	
  
far	
  less	
  than	
  your	
  expecta@on	
  .
Tuesday, 25 June 13
  3.	
  FALLACY
	
   Accountants	
  and	
  business	
  owners	
  alike	
  apply	
  the	
  wrong	
  
mul@ple	
  to	
  the	
  wrong	
  profit	
  figure.	
  There	
  are	
  generally	
  
accepted	
  ranges	
  of	
  mul@ples	
  that	
  are	
  applied	
  to	
  par@cular	
  
profit	
  classes.	
  One	
  such	
  mul@ple,	
  called	
  an	
  EBIT	
  mul@ple	
  will	
  
be	
  smaller	
  than	
  another	
  class	
  called	
  EBITDA	
  for	
  the	
  same	
  
business.	
  (Refer	
  to	
  our	
  website	
  glossary	
  of	
  terms	
  for	
  what	
  
these	
  acronyms	
  mean)	
  Hence	
  you	
  would	
  need	
  to	
  apply	
  a	
  
smaller	
  mul@ple	
  to	
  an	
  EBIT	
  than	
  to	
  an	
  EBITDA.	
  You	
  would	
  be	
  
surprised	
  to	
  learn	
  how	
  many	
  so-­‐called	
  experts	
  apply	
  the	
  
wrong	
  mul@ple	
  to	
  the	
  profit	
  figure.	
  
Tuesday, 25 June 13
  4.	
  HISTORIA	
  
	
  	
  	
  This	
  is	
  the	
  sin	
  of	
  looking	
  to	
  history	
  when	
  
looking	
  for	
  the	
  profit	
  figure.	
  History	
  and	
  past	
  
events	
  are	
  relevant	
  but	
  are	
  only	
  as	
  a	
  guide.	
  
Many	
  people	
  look	
  to	
  the	
  most	
  recent	
  tax	
  return	
  
or	
  a	
  three	
  years	
  average	
  as	
  though	
  it	
  was	
  the	
  
only	
  profit	
  marker.	
  A	
  buyer	
  is	
  only	
  interested	
  in	
  
next	
  year’s	
  profit.	
  Work	
  on	
  that	
  one	
  and	
  leave	
  
last	
  year’s	
  as	
  a	
  guide	
  only.
Tuesday, 25 June 13
  5.	
  EGO
	
   Business	
  owners	
  think	
  their	
  business	
  is	
  worth	
  the	
  same	
  to	
  a	
  
buyer	
  as	
  it	
  is	
  to	
  them.	
  They	
  think	
  of	
  themselves	
  and	
  not	
  the	
  
buyer.	
  The	
  mistake	
  they	
  making	
  here	
  is	
  not	
  taking	
  into	
  
account	
  the	
  risk	
  of	
  the	
  transac@on.	
  The	
  risk	
  of	
  the	
  
transac@on	
  can	
  be	
  the	
  risk	
  of	
  losing	
  10%	
  of	
  the	
  clients	
  or	
  
90%	
  of	
  the	
  clients,	
  depending	
  on	
  the	
  rela@onship	
  that	
  the	
  
business	
  owner	
  has	
  with	
  the	
  client's.	
  There	
  are	
  many	
  other	
  
risks	
  of	
  the	
  transac@on	
  including	
  loss	
  of	
  key	
  staff,	
  degrading	
  
of	
  rela@onships	
  with	
  key	
  suppliers	
  and	
  other	
  risks	
  inherent	
  in	
  
a	
  new	
  boss	
  moving	
  into	
  the	
  Managing	
  Director's	
  office.	
  The	
  
key	
  is	
  to	
  take	
  steps	
  to	
  remove	
  the	
  risk	
  from	
  the	
  transac@on.
	
  
Tuesday, 25 June 13
  6.	
  HOPE
	
  	
  	
  	
  As	
  opposed	
  to	
  Historia,	
  which	
  is	
  obsession	
  with	
  the	
  
past,	
  Hope	
  is	
  the	
  opposite.	
  It	
  is	
  empty	
  belief.	
  “I	
  hope	
  
my	
  business	
  is	
  going	
  to	
  improve.”	
  “I	
  hope	
  my	
  business	
  
will	
  be	
  worth	
  a	
  lot	
  of	
  money.”	
  “I	
  hope	
  someone	
  will	
  
buy	
  it”	
  Sorry,	
  it	
  will	
  only	
  improve	
  in	
  profit	
  and	
  value	
  
and	
  sell	
  for	
  good	
  money	
  if	
  you	
  make	
  it	
  happen.	
  
Op@mism	
  is	
  a	
  great	
  way	
  to	
  live.	
  Hope	
  is	
  just	
  
despera@on.
Tuesday, 25 June 13
  7.	
  BLAME
	
  	
   Business	
  owners	
  like	
  to	
  blame	
  others	
  for	
  the	
  
state	
  of	
  their	
  business.	
  “My	
  business	
  is	
  worth	
  a	
  
million	
  dollars	
  and	
  if	
  its	
  not	
  it’s	
  the	
  fault	
  of	
  the	
  
government,	
  the	
  economy,	
  my	
  opposi@on,	
  the	
  
internet,	
  Google,	
  interest	
  rates,	
  the	
  high	
  dollar,	
  
the	
  low	
  dollar,	
  consumer	
  confidence,	
  business	
  
confidence...”	
  anything	
  that	
  lets	
  them	
  off	
  the	
  
hook.	
  Blame	
  excuses	
  ac@on.	
  No	
  ac@on	
  means	
  
that	
  the	
  business	
  will	
  never	
  grow	
  in	
  value.
Tuesday, 25 June 13
If	
  You	
  Want	
  To	
  Maximise	
  Your	
  
Business	
  Visit:
9
www.bc.com.au/maximise.html
Tuesday, 25 June 13
For	
  Advice	
  On	
  Business	
  Valua@on:	
  
10
BCI	
  Business	
  Brokers
Tony	
  Arena	
  (Managing	
  Director)
3/1	
  Alexander	
  Street,	
  Crows	
  Nest,	
  
NSW,	
  2065
Phone:	
  +61	
  2	
  94393399
Mobile:	
  +61	
  411888148
Email:	
  trena@bc.com.au
Tuesday, 25 June 13
For	
  More	
  Informa4on	
  On	
  
Business	
  Valua4on	
  Visit	
  Our	
  
Website:
11
www.valueabusiness.com.au
Tuesday, 25 June 13
7 Deadly Sins of Business Valuation
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7 Deadly Sins of Business Valuation

  • 1. The  Seven   Deadly   Sins  of   Business   Valua4on… Pride Greed Fallacy Historia Ego Hope Blame Tuesday, 25 June 13
  • 2.   1.  PRIDE   You  think  your  business  is  worth  a  lot  of  money   because  you  have  had  it  for  20  years.  Unfortunately  it   doesn't  ma<er  how  long  you've  run  your  business.  It's   the  value  proposi@on  that  you're  offering  to  the  buyer   that  ma<ers.  You  could  have  a  business  that  you  ran   for  20  years  and  it  could  be  worth  nothing  or  you   could  have  just  started  up  a  business  and  it  could  be   worth  millions.  Business  owners  think  that  because   they  put  20  years  into  their  business  they  deserve  to   be  rewarded.  No  one  cares  how  long  you've  been  in   the  business   Tuesday, 25 June 13
  • 3.   2.  GREED   You  think  your  business  is  worth  the  amount  of   money  you  need  to  re@re.  The  problem  is  that   it  does  not  ma<er  at  all  to  the  buyer  what  you   need  to  re@re.  The  buyer  only  wants  to   inves@gate  what  future  maintainable  earnings   are  there  for  him  or  her,  or  what  value  there  is   in  the  assets.  Otherwise  your  business  is  worth   far  less  than  your  expecta@on  . Tuesday, 25 June 13
  • 4.   3.  FALLACY   Accountants  and  business  owners  alike  apply  the  wrong   mul@ple  to  the  wrong  profit  figure.  There  are  generally   accepted  ranges  of  mul@ples  that  are  applied  to  par@cular   profit  classes.  One  such  mul@ple,  called  an  EBIT  mul@ple  will   be  smaller  than  another  class  called  EBITDA  for  the  same   business.  (Refer  to  our  website  glossary  of  terms  for  what   these  acronyms  mean)  Hence  you  would  need  to  apply  a   smaller  mul@ple  to  an  EBIT  than  to  an  EBITDA.  You  would  be   surprised  to  learn  how  many  so-­‐called  experts  apply  the   wrong  mul@ple  to  the  profit  figure.   Tuesday, 25 June 13
  • 5.   4.  HISTORIA        This  is  the  sin  of  looking  to  history  when   looking  for  the  profit  figure.  History  and  past   events  are  relevant  but  are  only  as  a  guide.   Many  people  look  to  the  most  recent  tax  return   or  a  three  years  average  as  though  it  was  the   only  profit  marker.  A  buyer  is  only  interested  in   next  year’s  profit.  Work  on  that  one  and  leave   last  year’s  as  a  guide  only. Tuesday, 25 June 13
  • 6.   5.  EGO   Business  owners  think  their  business  is  worth  the  same  to  a   buyer  as  it  is  to  them.  They  think  of  themselves  and  not  the   buyer.  The  mistake  they  making  here  is  not  taking  into   account  the  risk  of  the  transac@on.  The  risk  of  the   transac@on  can  be  the  risk  of  losing  10%  of  the  clients  or   90%  of  the  clients,  depending  on  the  rela@onship  that  the   business  owner  has  with  the  client's.  There  are  many  other   risks  of  the  transac@on  including  loss  of  key  staff,  degrading   of  rela@onships  with  key  suppliers  and  other  risks  inherent  in   a  new  boss  moving  into  the  Managing  Director's  office.  The   key  is  to  take  steps  to  remove  the  risk  from  the  transac@on.   Tuesday, 25 June 13
  • 7.   6.  HOPE        As  opposed  to  Historia,  which  is  obsession  with  the   past,  Hope  is  the  opposite.  It  is  empty  belief.  “I  hope   my  business  is  going  to  improve.”  “I  hope  my  business   will  be  worth  a  lot  of  money.”  “I  hope  someone  will   buy  it”  Sorry,  it  will  only  improve  in  profit  and  value   and  sell  for  good  money  if  you  make  it  happen.   Op@mism  is  a  great  way  to  live.  Hope  is  just   despera@on. Tuesday, 25 June 13
  • 8.   7.  BLAME     Business  owners  like  to  blame  others  for  the   state  of  their  business.  “My  business  is  worth  a   million  dollars  and  if  its  not  it’s  the  fault  of  the   government,  the  economy,  my  opposi@on,  the   internet,  Google,  interest  rates,  the  high  dollar,   the  low  dollar,  consumer  confidence,  business   confidence...”  anything  that  lets  them  off  the   hook.  Blame  excuses  ac@on.  No  ac@on  means   that  the  business  will  never  grow  in  value. Tuesday, 25 June 13
  • 9. If  You  Want  To  Maximise  Your   Business  Visit: 9 www.bc.com.au/maximise.html Tuesday, 25 June 13
  • 10. For  Advice  On  Business  Valua@on:   10 BCI  Business  Brokers Tony  Arena  (Managing  Director) 3/1  Alexander  Street,  Crows  Nest,   NSW,  2065 Phone:  +61  2  94393399 Mobile:  +61  411888148 Email:  trena@bc.com.au Tuesday, 25 June 13
  • 11. For  More  Informa4on  On   Business  Valua4on  Visit  Our   Website: 11 www.valueabusiness.com.au Tuesday, 25 June 13