4. Los Angeles Times
LA Times Article: On vacation -- at a college campus Read Trent’s blog post
5. Los Angeles Times
But most college tour
scripts are numbingly
similar, and information is
not really the point.
Students and their families
are looking for the ineffable
moment when, through
some alchemy of
atmosphere, setting or
vibe, they suddenly know
this is the place for them.
LA Times Article: On vacation -- at a college campus Read Trent’s blog post
25. “Most Trusted”
- 84% use the web most heavily in
researching colleges
- 71% say the campus visit is the
most trusted source of information
Eduventures 2007 Survey of 7,867 High school junior and seniors.
Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
48. Pave Your “Potholes”
1. Get In-Sync
2. Be Authentic
3. Turn off the Tourbots
4. Burst the Bubble
5. Re-think the Route
49. Want More? Read Our Blogs:
TargetX Blog at www.targetx.com/ithink/
50. Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
51. Download Session PDF
#1 Go to www.targetx.com
click iThink Blog
click Slide Presentations
#2 Go to www.slideshare.net/targetx
#3 Look for email with link
52. Your Campus Visit:
Paving the Potholes
OACAC 2010
Text
Jeff Kallay, VP Consulting, aka “Apostle of Authenticity”
