PDF of Lunch and Learn presentation slides

1. Lunch and Learn
(Let’s Overthrow Some Dead Culture or
Bridge to Next Practices)
Jeff Kallay, VP Consulting, a.k.a. “Apostle of Authenticity”
Trent Gilbert, CXO, Chief eXperience Officer
Emily Welsh, Experience Evaluator

2. Manage Expectations
TargetX Giveaways
3 Things
We’re More than Cocktails
Our Campus Visit Story
Overthrowing Dead Culture
What’s on Our Mind?
What’s on Your Mind?
1 Thing

3. 3
Things

12. Authentic
Engaging
Memorable

13. What Are Your
Enrollment
Goals?

15. “The experience is the marketing.”
Arts & Science Group Student Poll 2004

16. The Experience is Higher
Education Marketing
- 84% use the web most heavily in
researching colleges
- 71% say the campus visit is the
most trusted source of information
Eduventures 2007 Survey of 7,867 High school junior and seniors.
Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”

17. “Effectiveness”
Noel-Levitz 2009

18. Read In Step with tradition: Campus Tours thriving

19. Read On vacation -- at a college campus

20. But most college tour
scripts are numbingly
similar, and information is
not really the point.
Students and their families
are looking for the ineffable
moment when, through
some alchemy of
atmosphere, setting or
vibe, they suddenly know
this is the place for them.

22. Pine & Gilmore

28. Philadelphia Office in
Conshohocken at
Quaker Park
Midtown Atlanta
Proscenium

30. 450
Campuses Visited
Since 2006

31. 275,384
Miles Flown in 2010

32. 105
Hours of Tour Guide
Training in 2010

33. 3
CIVSA Conferences

34. 22
Client Campuses
Attending CIVSA 2011

35. Read the Chronicle Article

36. Read the New York Times Articles

37. Read UB October 2009 Online

38. Read the US News and World Report Article

39. Read the St. Louis Post Dispatch Article

40. Read the Washington Monthly Magazine

42. Dead Culture
Basics - registration, parking, restrooms,
cleanliness, and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync

52. Make Life Easier
for Your Guests

53. College is an
Intimate Product
Choice...and
Intimacy Takes
Time

54. You’re Not that
Special!

55. ?
What’s on Your
Mind?

56. 1
Thing

57. Lunch and Learn
(Let’s Overthrow Some Dead Culture or
Bridge to Next Practices)
Jeff Kallay, VP Consulting, a.k.a. “Apostle of Authenticity”
Trent Gilbert, CXO, Chief eXperience Officer
Emily Welsh, Experience Evaluator