1. Potholes &
Pecha Kucha
Bringing Japanese Efficiency to Your
Campus Visit and Presentations
Text
CIVSA 2010
Trent Gilbert, CXO, Chief eXperience Officer
Jeff Kallay, VP Consulting, “Apostle of Authenticity”
4. Los Angeles Times
LA Times Article: On vacation -- at a college campus Read Trent’s blog post
5. Los Angeles Times
But most college tour
scripts are numbingly
similar, and information is
not really the point.
Students and their families
are looking for the ineffable
moment when, through
some alchemy of
atmosphere, setting or
vibe, they suddenly know
this is the place for them.
LA Times Article: On vacation -- at a college campus Read Trent’s blog post
25. “Most Trusted”
- 84% use the web most heavily in
researching colleges
- 71% say the campus visit is the
most trusted source of information
Eduventures 2007 Survey of 7,867 High school junior and seniors.
Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
70. 5 Steps for Change
1. Pecha Kucha is the Goal for all
Admission Presentations
2 Become the Pecha Kucha Expert
3. Study, Join and Create
4. Educate the Rest of Campus
5. Set Presentation Guidelines/Rules
and Create Templates:
Limit Text, More Photos More Stories
71. Want More? Read Our Blogs:
TargetX Blog at www.targetx.com/ithink/
72. Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
73. Download Session PDF
#1 Go to www.targetx.com
click iThink Blog
click Slide Presentations
#2 Go to www.slideshare.net/targetx
#3 Look for email with link
74. Potholes &
Pecha Kucha
Bringing Japanese Efficiency to Your
Campus Visit and Presentations
Text
CIVSA 2010
Trent Gilbert, CXO, Chief eXperience Officer
Jeff Kallay, VP Consulting, “Apostle of Authenticity”
