The document discusses challenges in student recruitment as the number of high school graduates declines. It notes the perfect storm of fewer graduates along with generational shifts among students and parents. Different generations - GI Generation, Silent Generation, Baby Boomers, Generation X, and Millennials - will approach education differently. It asks questions about whether recruiters have prepared for these challenges by prioritizing non-traditional adult markets, engaging parents, and promoting return on investment of degrees.

1. Recruiting 2.1
Brian Wm. Niles

2. Interactive Recruiting Solutions
Email, Blogs, Social Networks
Search Campaigns, Campus Visits
Student Recruitment Manager (SRM)

3. 6,000 ft.
600 ft.
6 ft.

4. 6,000 ft.
The Perfect Storm

5. High School
Graduates.

6. Questions We’re Asking
How have you prepared for the decline?
Have you prioritized the adult market?

7. Generational Shift.
(students parents)

8. GI Generation (84-107)
Silent Generation (66-83)
Baby-Boomers (48-65)
Generation X (27-47)
Millennials (5-26)
New Silent Generation (0-4)