Call Girls Somajiguda Sarani 7001305949 all area service COD available Any Time
Gae Professional Teaching Experience 2009
1. Creating Engaging
Experiences
in the Classroom
Jeff Kallay, The Experience Evangelist @targetx.com
Saturday, January 31, 2009
2. Let’s Manage Expectations
- Much to cover in short time - I strive to overwhelm
- I’m not an “educator” I’m and “evangelist”
- Welcome to the Experience Economy
- Art and Science behind staging experiences
- Brainstorm/Blue Sky activity
- Questions along the way and at close of session
- Save a tree!
Session PDF, links and experience economy reading
and more available online
Saturday, January 31, 2009
3. Welcome to
The Experience Economy
Saturday, January 31, 2009
4. Welcome to the
Experience Economy
Pine & Gilmore
Saturday, January 31, 2009
5. Your first trip to, or favorite
Walt Disney World or
Disneyland memory?
Saturday, January 31, 2009
6. Are you one of the weekly
40 million that “makes it
your drink” at Starbucks?
Saturday, January 31, 2009
7. The Experience Economy
on
Experiences
ssi
gre
ro
cP
mi
Text
no
Service
co
fE
yo
r
eo
Th
Industrial
Agrarian
Saturday, January 31, 2009
9. Experience Economy
is about:
1. Repelling commoditization
2. Charging a premium price
3. Persuading consumers to pay
when they never did before
4. Selling “Memories”
Saturday, January 31, 2009
10. It’s about:
1. Anchoring in storytelling
2. Giving people (students) the tools
to create their own stories,
memories, and experiences
3. Active not Passive engagement
Saturday, January 31, 2009
11. Experiences are the norm
for Millennials and their parents
-raised on technology and the web
-“want what
they want
when they
want it”
Saturday, January 31, 2009
12. Tots Join Teens in Digital Realm
82% 2-5 play video games
60% listen to music on devices
22% download ringtones
Top Sites: Disney Records,
EverythingGirl.com, MyePets,
JetIx, and Playhouse Disney
Click to read AdAge Article
Saturday, January 31, 2009
23. 10
Ten Steps or the
Art and Science
behind staging
experiences
Saturday, January 31, 2009
24. 1. Integrate the four E’s
Education is the ultimate experience economy: 4 E’s
Absorption
Entertainment Education
Passive Participation Active Participation
Esthetic Escape
Immersion
Strategic Horizons, LLP
Saturday, January 31, 2009
25. 2. Set the expectation
Saturday, January 31, 2009
26. 3. Customize the experience
We all want what we want when we want it
or one size doesn’t fit all
Saturday, January 31, 2009
27. 4. Remember your cues
Negative, Positive, Missed
Saturday, January 31, 2009
29. 6. Anchor Experiences in Stories
Stories are how must of us learn:
50% stories
20% details
20% to the point
10% visual
Discovery coming of age, conflict and resolution,
and illustration
“I am a man and men are animals who tell stories.”
Saturday, January 31, 2009
30. 7. Engage ALL the senses
“83% of marketing appeals to sight, leaving a paltry 17%
to the other senses. Surprisingly, smell is the second most
important sense after sight, and not sound. In fact, 75% of
all emotional connections are based on smell.”
Saturday, January 31, 2009
31. 8. Integrate a “Signature” moment
Saturday, January 31, 2009
32. 9. Mix in the “Memorabilia”
Saturday, January 31, 2009
33. 10. Keep it real (authentic)
Millennials are masters of
spotting a phony.
They want genuine experiences, not
experiences for the sake of
experiences.
Saturday, January 31, 2009
34. “Whatever we accomplish belongs
to our entire group. A tribute to
our combined effort”
- Walt Disney
Saturday, January 31, 2009
35. Brainstorm - Blue Sky Activity
Each table is a team
create a “birthday” business
Saturday, January 31, 2009
36. Create a “birthday” business
- Integrate the four E’s
- Name
- Engage the emotions
- Target Audience
- What’s the story?
- Location
- Signature moment
(store, online, in-house)
- Memorabilia
- Overall experience goal
- Money is no object
Saturday, January 31, 2009
40. Download Session PDF and more
http://knowledgecenter.targetx.com/group/gae2009professionalteachingandlearningconference
1. www.targetx.com
2. click “The Knowledge
3. enter network
4. click groups
5. GAE 2009 Professional Teaching
and Learning Conference
or email me - kallay@targetx.com
Saturday, January 31, 2009
41. Creating Engaging
Experiences
in the Classroom
Jeff Kallay, The Experience Evangelist kallay@targetx.com
Saturday, January 31, 2009
