1. llA raelC
Is Your Campus Visit a
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Death March?
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KY ACAC
Jeff Kallay, VP Consulting, a.k.a. “Apostle of Authenticity”
Trent Gilbert, CXO, Chief eXperience Officer
Monday, March 19, 12

2. Manage Expectations
Hundreds of campus visits
The Perfect Storm
Defining Death March
Positive Experiences
Things you can do
Monday, March 19, 12

3. Monday, March 19, 12

4. 450
Campus Tours
Monday, March 19, 12

5. 200+
Campus Visit Clients
Monday, March 19, 12

6. 4
Kentucky Campus Visit Clients
Monday, March 19, 12

7. “The Experience is the Marketing.”
Arts & Science Group Student Poll
Monday, March 19, 12

8. The Experience is Higher
Education Marketing
- 84% use the web most heavily in
researching colleges
- 71% say the campus visit is the
most trusted source of information
Eduventures Survey of 7,867 High school junior and seniors.
Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
Monday, March 19, 12

9. “Effectiveness”
Noel-Levitz 2009
Monday, March 19, 12

10. 6.4%
Higher 4-year graduation rate of those who visited campus
vs.
Those that didn’t visit prior to enrolling
Completing College: Assessing Graduations Rates at Four-Year Institutions; Higher Education Research Institute, UCLA2011
Monday, March 19, 12

11. Read In Step with tradition: Campus Tours thriving
Monday, March 19, 12

12. Read On vacation -- at a college campus
Monday, March 19, 12

13. But most college tour
scripts are numbingly
similar, and information is
not really the point.
Students and their families
are looking for the ineffable
moment when, through
some alchemy of
atmosphere, setting or
vibe, they suddenly know
this is the place for them.
Monday, March 19, 12

14. Read the New York Times Articles
Monday, March 19, 12

15. Read the US News and World Report Article
Monday, March 19, 12

16. The Admissions
Perfect Storm
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24. Death March?
Monday, March 19, 12

25. Negative
Experiences
Monday, March 19, 12

26. Tour Size
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29. Tour Length
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30. The Elements
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31. Monday, March 19, 12

32. Topography
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33. Monday, March 19, 12

34. New Buildings
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35. Monday, March 19, 12