1. It Takes A Campus
(To stage the campus visit experience!)
Jeff Kallay | Experience Evangelist | TargetX
kallay@targetx.com

2. Let’s Manage Expectations
-The Theories of the Experience Economy
-The Art and Science behind staging experiences
-Examples of great experiences
-10 Ideas that are changing the world
#2 The End of Customer Service
#7 Synthetic Authenticity
-Why and how it’s relevant to higher education
-Brief Question Answer

3. Remember:
“The experience is
the marketing!”

4. Your first trip to, or favorite
Walt Disney World or
Disneyland memory?

5. Are you one of the weekly
40 million that “makes it
your drink” at Starbucks?

6. Welcome to the
Experience Economy
Pine Gilmore