This document is a presentation about Generation X and their parents. It discusses key facts about Generation X, including that they were born between 1961-1981. As children, they experienced events like the rise of Sesame Street and MTV. They grew up as independent latch-key kids during times of social change. As adults, Generation X is now parenting their own children and questioning excessive spending on things like college. The presentation provides an overview of Generation X culture and experiences to help understand them as parents today.
5. Manage the Expectations
-Big Picture Thinking
-Recap Boomers, Xers, and Millennials
(American Generations)
-Play Generation X Pop Culture
Multimedia Trivia Game Show
-Understanding the Generation X Parent
-Your Questions and Observations
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6. Recap Boomers, Xers, and
Millennials
(American Generations)
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7. “In America, each generation
is a new people.”
Alec de Tocqueville, 1830
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8. 4
Number of books by Howe and Strauss
Generations, 13th Generation, The Fourth Turning
and Millennials Rising
LifeCourse Associates www.lifecourse.com
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9. 23.4
Average Number of Years of
American Generations
Howe and Strauss
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10. 15
American Generations (18 New World)
Howe and Strauss
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11. 4
Number of Generational Cycles and
Number of Generations Per Cycle
Howe and Strauss
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12. Revolutionary Cycle
Name + Birth Years
Awakening + 1701-1723
Liberty + 1724-1741
Republican + 1742-1766
Compromise + 1767-1791
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13. Civil War Cycle
Name + Birth Years
Transcendental + 1792-1821
Gilded + 1822-1842
Progressive + 1843-1859
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14. Great Power Cycle
Name + Birth Years
Missionary + 1860-1882
Lost + 1883-1900
G.I. + 1901-1924
Silent + 1925-1942
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15. Millennial Cycle
Name + Birth Years
Boomer + 1943-1960
X + 1961-1981
Millennials + 1982-2000/01
15th (Homeland?) + 2000/01-20??
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16. 4/2
4 Stage/2 Stroke Per Cycle
Howe and Strauss
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17. Revolutionary Cycle
Name + Birth Years = Description
Awakening + 1701-1723 = Idealist
Liberty + 1724-1741 = Reactive
Republican + 1742-1766 = Civic
Compromise + 1767-1791 = Adaptive
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18. Civil War Cycle
Name + Birth Years = Description
Transcendental + 1792-1821 = Idealist
Gilded + 1822-1842 = Reactive
Progressive + 1843-1859 = Adaptive
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19. Great Power Cycle
Name + Birth Years = Description
Missionary + 1860-1882 = Idealist
Lost + 1883-1900 = Reactive
G.I. + 1901-1924 = Civic
Silent + 1925-1942 = Adaptive
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20. Millennial Cycle
Name + Birth Years = Description
Boomer + 1943-1960 = Idealist
X + 1961-1981 = Reactive
Millennials + 1982-2000/01 = Civic
15th (Homeland?) + 2000/01-20?? = Adaptive
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22. Each Generation
Rebels against the elder-built world and
against the generation before it.
(Millennial>X)
Redirects society towards its own inclinations.
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23. Each Generation
Is shaped by their surroundings and by the
generations with which they interact.
While being born becomes history, and as
they age they make history.
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24. Millennial
Largest, most wanted, most watched over, and
most diverse generation in American history.
Howe and Strauss “Millennials Rising”
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25. 3.6
Average birthrate of Millennials
(in millions)
Howe and Strauss “Millennials Rising”
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26. $50k
Parents willing to pay for an ovum from an
attractive, high IQ, female at a top university
Howe and Strauss “Millennials Rising”
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27. 50%
Increase in amount of stuff in weight in
average American homes vs. 20 years ago
US News and World Report, 2005
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28. 83%
College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education, November 2007
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29. 44O
Text Messages Sent Weekly by Teens
USA Today, June 2009
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30. About Millennials
35% are non-white (and Latino).
1 in 5 have an immigrant parent,
1 in 10 have a non-citizen parent.
Largest separation in wealth in American history.
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31. About Millennials
Remember “Baby on Board” signs?
Celebrated by Hollywood: Three Men and Baby,
Baby Boom, Mr. Mom, and Disney princesses.
Bike helmets, car seats, nanny cams, and more.
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32. About Millennials
Raised by attached parents.
“Helicopter Parents” or “Blackhawks”
Parents are “Best Friends” and co-purchasing.
Conservative. Or is the term Conventional?
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33. “A generation that can sneakily trump boomer
X
narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
Tuesday, June 30, 2009
34. About Generation X
Born 1961-1981.
Sandwiched between Boomers and Millennials.
Smaller Population = 46 million vs. 70+ million
each for both Boomers and Millennials.
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35. About Generation X
Born and raised as independent latch-key kids.
Sexual Revolution, Watergate, Vietnam,
Gay Rights, High Divorce Rate, Recession and
Woman’s Movement peppered their youth.
Demonized by Hollywood: Rosemary’s Baby, The
Exorcist, Taxi Driver, Pretty Baby, and The Omen.
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36. About Generation X
The last generation to care about the
culture part of pop culture
So let’s review some Generation X pop culture...
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37. Generation
X Parents
The Game Show
Let’s Meet Our
Contestants!
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38. Contestant #1
Chris Boehm - Albright College
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39. Contestant #2
Ellen Deitrich - Shipley School
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40. Contestant #3
Corey Zahradnik - W & J College
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41. Generation
X Parents
The Game Show
Let’s Play Generation X
Multimedia Trivia!
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42. Rules
Three Ten Point Questions Each for a
Total of Thirty Points Possible
(One = Photo, Video and Audio)
Audience, Fellow Contestant or Mobile Lifeline
You Can Use Your Lifeline Once
Judge’s Decision is Final
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43. Contestant #1 - X Childhood
1969 - Children’s Television Workshop, Sesame Street
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44. Contestant #2 - X Childhood
1969-1974 Brady Bunch (Season Five Opening Theme)
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45. Contestant #3 - X Childhood
1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
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46. Contestant #2 - X Youth
1981 - MTV Music Television
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47. Contestant #3 - X Youth
1984 - Lena’s 99 Red Ballons/99 Luftballons
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48. Contestant #1 - X Youth
1984-1992 - NBC’s The Cosby Show
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49. Contestant #3 - X Rising Adulthood
1989 and 1994 - Wynona Rider Movies (2004 Mean Girls)
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50. Contestant #1 - X Rising Adulthood
1991 - Nirvana, Nevermind, Smells Like Teen Spirit
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51. Contestant #2 - X Rising Adulthood
1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS
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52. Tie-Breaker
1971 - Willy Wonka & The Chocolate Factory
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53. Generation
X Parents
The Game Show
Let’s Give Away Prizes!
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56. “A generation that can sneakily trump boomer
X
narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
Tuesday, June 30, 2009
57. About Generation X
Playing to win by half expecting to lose.
Accepting wide gaps between personal outcomes
and sex roles.
Proud of their ability to cut through the hype.
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58. About Generation X
Becoming cautious in family life and gradually
mellowing in personality.
Dedicated to starting and maintaining stable
families, something their Silent generation
parents did not.
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59. About Generation X
Becoming cautious in family life and gradually
mellowing in personality.
Dedicated to starting and maintaining stable
families, something their Silent generation
parents did not.
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60. Generation X
Members include the founders of:
Google
eBay
Amazon
Meet-up
YouTube
But, in spite of this “first” creativity...
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61. Generation X
...will be known as the “last” generation.
The last; to produce and hold onto vinyl albums,
to remember TV dials that stopped at 13 channels,
to express resistance to corporate servitude,
to produce “old-fashioned” movie stars,
and to care about the culture part of pop culture.
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62. Stealth
Generation X parents (vs. Boomer helicopter)
And, Generation X behavior
Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World
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63. They will question the value
of the “amenities” arms race and of attending college
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64. The Generation X Duality:
“We’re equipped.
We’re wary enough to feel a connection to the past;
we’re young enough to be wired; we’re snotty enough to
not settle for crap; we’re resourceful enough to endure
our labors on the margins; we’re experienced enough to
know that change begins on the margins.
Beyond that, we’re all we got.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
Tuesday, June 30, 2009
65. Generation X Low Down
Betrayed by social institutions in their youth.
Boomer envy.
A study of contrasts.
Their second cohort millennials have vastly different
social moments and history molding them.
Pragmatic.
To the point.
Stealth in behavior.
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