1. Visit Programs that
Enroll
SACAC/PCACAC
Bartley Sides, Furman University
Lindsey Whittaker, University of Georgia
Matthew Jones, University of Maryland
Trent Gilbert, TargetX

2. Manage Expectations
The Research
The Press
University of Maryland
Furman University
University of Georgia
Discussion

3. “The Experience is the Marketing.”
Arts & Science Group Student Poll

4. The Experience is Higher
Education Marketing
- 84% use the web most heavily in
researching colleges
- 71% say the campus visit is the
most trusted source of information
Eduventures Survey of 7,867 High school junior and seniors.
Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”

5. “Effectiveness”
Noel-Levitz

6. 6.4%
Higher 4-year graduation rate of those who visited campus
vs.
Those that didn’t visit prior to enrolling
Completing College: Assessing Graduations Rates at Four-Year Institutions; Higher Education Research Institute, UCLA 2011

7. Read the Chronicle Article

8. Read In Step with tradition: Campus Tours thriving

9. Read On vacation -- at a college campus

10. But most college tour
scripts are numbingly
similar, and information is
not really the point.
Students and their families
are looking for the ineffable
moment when, through
some alchemy of
atmosphere, setting or
vibe, they suddenly know
this is the place for them.

11. Read the New York Times Articles

12. Read the US News and World Report Article

13. Read UB October 2009 Online

14. Read the St. Louis Post Dispatch Article

15. Read the Washington Monthly Magazine

16. Read the Philadelphia Inquirer Article

17. Read the Slate Article

18. Read The Choice a New York Times Blog

19. Matthew Jones
University of Maryland

23. Bartley Sides
Furman University

24. 4500 Daily Visits
51%

30. 68%

31. Lindsey Whittaker
University of Georgia

32. First Year
Information Sessions & Tours

34. Explore Georgia

35. Scholar Visitation Day

36. New Dawgs

37. Out and About

38. Improve Your Campus Visit
This Summer
May 18 3pm Eastern

39. Visit Programs that
Enroll
SACAC/PCACAC
Bartley Sides, Furman University
Lindsey Whittaker, University of Georgia
Matthew Jones, University of Maryland
Trent Gilbert, TargetX