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Xpert Summit 2011: Avoiding HTM-Hell
- 1. Avoiding HTM-Hell Commonly used HTML tags and best practices Dara Corrato Client Services Advocate
- 2. Setting the expectations • HTML basics • Common HTML tags • HTML in eXpress 9 • HTML Best Practices • Questions & Answers
- 3. HTML Basics - The What? • Hyper Text Markup Language • Tags <html> Text <body> Here is the body of my email </body> </html>
- 4. HTML Basics - The What? • Attributes <span style="font-family: Verdana; font-size: 12pt; "> Text <style=color:purple>
- 5. HTML Basics - The Why? • Provides formatting not available with plain text • Hyperlinking • Branding
- 6. Common HTML Tags <b>bold</b> <i>italic</i> <u>underline</u> <img src = “logo.jpg”> <a href=”http://www.targetx.com”>our website</a> mailto: corrato@targetx.com
- 7. Common HTML Tags <h1> Header text </h1> <hr> horizontal rule </hr> <p> paragraph </p> <br> break </br>
- 8. Common HTML Tags Ordered list (numbered) <ol><li> <li> <li> </li></ol> 1. list 2. list 3. list
- 9. Common HTML Tags Unordered list (bulleted) <ul><li> <li> <li> </li></ul> •list •list •list
- 10. Common HTML Tags <table border=0> <tr> <td>Date</td> <td>Time</td> Date Time Location <td>Location>/td> </tr> <td>July 14</td> July 14 2:30 The Hub <td>2:30</td> <td>The Hub</td> </tr> </table>
- 11. eXpress 9 Editor • WYSIWYG • HTML clean up • eXpress9 Editor pdf document http://www.targetx.com/express9editor
- 12. New eXpress 9 Editor
- 13. New eXpress 9 Editor
- 14. New eXpress 9 Editor
- 15. New eXpress 9 Editor
- 16. Best Practices • Start with the basics • 8 seconds • Call to action • Merge fields • Test
- 17. Best Practices • Subject line • The Power of the P.S. • Coordination • Frequency / follow up • The apology
- 18. Things to consider • Not always email reader friendly • Can render slowly • Higher security risk • Deceiving statistics
- 19. Troubleshooting • Do not use trackable URLs in your message • Do not use links to your local computer • Make sure all tags are closed • Link tracking
- 20. Questions & Answers Thank You! Dara Corrato corrato@targetx.com 877.715.7474 x112 AIM: dcorrato Twitter: @daracorrato
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