The document provides information about the Nivea and Dove skin care brands. Nivea is one of the leading skin care brands that was started in 1911 and is owned by a German company. It has a variety of product lines and uses various marketing techniques like advertising, promotions, and online sales. Dove is also a personal care brand owned by Unilever that started in 1957 and has a range of body wash, beauty, and hair care products. It promotes through advertising campaigns and social media platforms. Both brands have strengths in their global presence and brand recognition but also face threats from intense competition and changing consumer preferences.
2. NIVEA BRAND
• ONE OF THE LEADING SKIN CARE BRAND
• BRAND STARTED IN 1911
• IT IS OWNS BY GERMAN COMPANY
• NIVEA COMES FROM LATIN WORD MEANING
SNOW WHITE
3. MARKETING MIX
• PRODUCT
• DIFFERENT PRODUCTS NIVEA BRAND PRODUCT LINES LIKE NIVEA
FOR MEN ,NIVEA HAIR CARE , NIVEA VITAL &
NIVEA HAND ETC
• MARKET RESEARCH TO DEVELOP NEW PRODUCTS
4. PRICE
• GOOD QUALITY PRODUCTS
• NIVEA ALSO OFFERS SPECIAL DISCOUNT
• ATTTRACT CONSUMER & CREATE AWARENESS
5. PLACE
• POINT OF SALE
• RETAIL OUTLETS
• CUSTOMER CAN BUY NIVEA PRODUCTS ONLINE
6. PROMOTION
• ADVERTISING MEDIA
• VARIOUS TECHNIQUES TO ATTRACT THEIR
CONSUMER
• PROMOTIONAL EVENTS
• SOCIAL NETWORKING SITES
• BILLBOARDS
7. SWOT
• STRENGTH
• GLOBAL BRAND
• STRONG DISTRIBUTION
NETWORK
• BRAND ELEMENT
• TOP OF THE MIND BRAND
• WEAKNESS
• INTENSE COMPETITION
• FACED CRITICISM
• CHANGE BRAND IMAGE
8. SWOT
• OPPORTUNITY
• INCREASE SALES
• HAVE A NEW MODERN LOOK
• REACH OUT TO OTHER BUYERS
• WELL REPUTED AND ESTABLISHED OF
BRAND
• OPPORTUNITY TO INCREASE MARKET
SHARE
• THREAD
• POPULARITY OF OTHER SKIN CARE
PRODUCTS
• USING DISCRIMINATING MARKETING
STRATEGY
• CONSUMER MAY PREFER OLD
PRODUCTS
9. DOVE BRAND
•IT IS A PERSONAL CARE BRAND OWNED BY
UNILEVER
•IT STARTED IN 1957
•IT HAS PRESENCE IN VARIOUS PRODUCTS
12. PLACE
• DOVE IS AN INTERNATIONAL BRAND
• MANUFACTURING OF ITS PRODUCTS TAKE PLACE IN
SEVERAL COUNTRIES LIKE PAKISTAN , USA, TURKEY
,CHINA ETC.
• PRODUCTS ARE AVAILABLE IN DIFFERENT STORES AND
MARKET
13. PROMOTION
• ADVERTISEMENT MEDIA
• DIFFERENT CAMPAIGNS INCREASE THE VISIBILITY
OF BRAND
• SOCIAL PLATFORM TWITTER & FACEBOOK
• NEWSPAPER , MAGAZINES AND BILLBOARDS
14. SWOT
• STRENGTH
• PRODUCT SUCCESSFUL
• RESIDUE ON THE SKIN
• WIDESPREAD MARKETING
• THIRD MOST VALUES BRAND
• WEAKNESS
• CONTRADICTORY ADD
• FEMALE SEGMENT TARGET
•
15. SWOT
• OPPORTUNITY
• CONCENTRATE MEN PRODUCTS
• GEOGRAPHIC EXPANSION
INCREASE
• STUDENTS INVOLVEMENT
• THREATS
• FAKE LIMITATIONS OF THE
BRAND
• GLOBAL BUSINESS CAN
AFFECTED BY GOVERNMENT
POLICIES
• INTENSE COMPETITION