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- 2. • • • • • • • • Pinterest Facts What sets Pinterest apart and how it works Why Pinterest matters for your business How to create a Pinterest account and get followers How to use Pinterest for marketing and strategy Diverse brands on Pinterest, examples, engagement Conclusion and additional resources Resources
- 3. Pinterest is an image bookmarking website where users are allowed to collect, create and share images from the web. Pinterest now has 10 million users and is steadily gaining momentum outside the United States. The visual social network’s last round was in May of 2012, when the company raised $100 million at a $1.5 billion valuation. Pinterest is now the number three most-popular social network in the U.S., behind Facebook and Twitter, according to Experian Hitwise.
- 4. ☛ Pinterest’s traffic has come from demographic groups not normally associated with fast growing websites. Nearly 80% of Pinterest’s users are women, most between the ages of 25 and 54, according to Google Ad Planned. ☛ Engage customers by just pinning images, driving traffic to businesses’ website. That creates a great user experience. ☛ Pinterest seems to succeed at both satisfying the needs of those posting it as well as those of the people pursuing it. ☛ Businesses have been seeing the way Pinterest can be used for marketing products, since it provides the ability to link off site.
- 5. (source) Click on the “play” banner
- 6. ① TRAFFIC REFERAL Pinterest is on track to become one of the top drivers of retail traffic. The social media site announced a partnership program enabling retailers and content sites to embed popular pins on their pages. The idea is to generate more engagement and cultivate a two-way traffic flow. (source) (Source)
- 7. Click below to learn more. ② WEB ANALYTICS Businesses can get information about: How many people have pinned from your site. have seen these pins. visited your site from Pinterest. ③ RICH PINS Brands increase awareness by providing consumers with helpful, useful and engaging pins. PLACE PINS ARTICLES PINS PRODUCT PINS VIDEO PINS ④ “PIN IT” BUTTON Businesses who use the “Pin It” button often see big lifts in referral traffic. (Source)
- 8. ☛ Increases business marketing strategy thru all social platforms ☛ Monitors and analyzes product demand and trendiness ☛ Provides customer demographics for better sales analysis ☛ The application can be used in any mobile electronic device
- 9. ☛ Pinterest stands as the third most popular social network and it keeps growing ☛ User-friendly platform for both consumers and businesses ☛ Better product referrals thru all types of social media channels ☛ Improves brand recognition and increases website traffic for both domestic and foreign consumers ☛ All popular businesses are using this platform for their sales operations
- 10. Sign up and feature visual content Run marketing campaigns Start pinning and repining Be social Add the pin-it button on your site Include Prices
- 12. 2. Start Pinning and Re-pinning. Add descriptions, videos, photos, blogs, etc. Pinterest makes it easier for marketers to drive and measure success in ways that are meaningful to their businesses.
- 13. 3. Add the Pin it Button 4. Include Prices 5. Be social and crosspromoted with other social media network
- 14. 6. Marketing campaigns have been successful in Pinterest. It's long been known that humans are attracted to appealing aesthetics.
- 15. ☛ User-friendly platform instructions for initial setup ☛ Target diverse consumer selection ☛ Use multi-social media channels to increase advertisement and traffic ☛ Promote product trendiness with vivid visuals ☛ Provide merchandise information 1. When setting up your Pinterest account, add descriptive, keyword-rich text to your About description. This will help your Pinterest account show up in search engine results. Include your location as well. 7. Unlike Facebook or Google+, there's currently no distinction between people and brands on Pinterest. You'll get more traction if you approach the site more as a person, less as a brand. 2. To get the most visibility for your pins, connect your Pinterest account to your other social media outlets, such as Facebook and Twitter. Be sure to add your company's home page URL. 8. Don't get too self-referential. Pinterest is about sharing passions. Don't get blatantly sales, either. Just share interesting, funny, quirky, compelling images; the traffic to your site (and sales) will likely follow. 3. Name your pin boards after your business type, products, and services. For instance, if you sell women's sports attire and equipment, create pin boards for such topics as women's running shoes or best yoga mats. 9. Post pictures on your own site or blog first, then pin those pictures on Pinterest. The pinned images will include a link back to your site, which will help drive traffic there. 4. Follow other Pinterest users in your local area and/or field of expertise. Comment on and share their pins; they'll often return the favor. Endorse the pins others share by clicking the ♥ Like button. 9. Post pictures on your own site or blog first, then pin those pictures on Pinterest. The pinned images will include a link back to your site, which will help drive traffic there.
- 16. ☛ With Pinterest, a company can learn who their consumers are and what they like most of their products ☛ See what people “Pin” and share from your website to create an effective marketing campaign ☛ Know your product logistics every month by monitoring what product has been shared and purchased the most ☛ Use information such as Profiles, Pins, Boards, Images, Contests, Collaborate, and Research to tailor your website per consumer’s needs
- 17. ☛ Pinterest works with all brands of the consumer market ☛ Pinterest send users sales alerts and notifications when products they've pinned go on sale. ☛ Brand engagement is driven by behavior of pinning when users without brands being the necessary starting point. (source) ☛ Customers who were referred by social networks, those coming from Pinterest spent $140 to $180 an order. (source) ☛ With more than 250 brands and 14,000 products, Sephora is one of the largest and most diverse beauty brands in the world. The company knows Pinterest is a powerful way to reach millions of beauty aficionados, so it incorporates pinners in its marketing plans.(source)
- 18. ☛ With more than 250 brands and 14,000 products, Sephora is one of the largest and most diverse beauty brands in the world. The company knows Pinterest is a powerful way to reach millions of beauty aficionados.(source) ☛ Chobani doesn’t just feature its different yogurt types, but it also shares recipes of how users can use its products differently. Pinterest account enable people to learn more about its brand beyond just its signature products. (source)
- 19. Click here (source) ☛ Host contests. An excellent way to engage with pinners is to host contests such as having them create a themed board or best designed board. ☛ Launch catalogs or introduce new products. This type of action encourages users to follow brands and boards for exclusive news and opportunities. Brand personality and loyalty. ☛ Brands use Pinterest to increase their online and social presence with consumers, as well as entice brand loyalty by connecting through consumers’ lifestyle choices. ☛ Engage with users. The ultimate goal of social media is to be social and interact with current and potential customers.
- 20. ☛ The biggest challenge for B2B companies waiting to use Pinterest as a marketing channel is a lack of visual content. (Many of B2B are selling products or services in an industry that most likely is not visual) ☛ Pinterest needs to emphasize more male driven brands to diversify its consumer and business operations ☛ It is essential for Pinterest to enter the global market to maintain in a rigid position and have competitive advantage ☛ Fastest growing social media company and it is projected to gain more momentum among businesses and consumers by promoting not only U.S. based brands but international companies as well