1. 4th Annual
Pharmaceutical PLM
Maximising return on investment through product life cycle management
3rd - 4th March 2010, BSG Conference Centre, London, UK BOOK NOW!
Key Speakers
Jonathan Deutsch, Director Pharma Development Safety, Licensing and Early Development, Hoffmann-La Roche
Maciej Gil, Medical & Regulatory Director & CIS, Eli Lilly Russia
Mario Maio, Head of Formulation & Process Development , Merck Serono
James Down, Vice President, Product Lifecycle Management, Beckton Dickinson
Ralph C. Schimmer, Global Head Drug Safety Sciences - Metabolism and Cardiovascular, Hoffmann-La Roche
Vishal K. Gupta, Director Pharmaceutical R&D, Covidien
Alok Aggarwal, Co-Founder and Chairman, Evalueserve
Alexandra C. Gruber, Director Business Development & Marketing, BIOCRATES Life Sciences
Mike Rea, Chief Executive Officer, IdeaPharma
Peter G Nielsen, Executive Vice President of Pharmaceutical Development and Chemistry Manufacturing &
Control, Lifecycle Pharma
Nigel Stoate, Partner, Taylor Wessing
Paul FitzGerald, Owner, Syntropy Medica
Organised By
Driving the Industry Forward | www.futurepharmaus.com
Media Partners
To Book Call: +44 (0) 20 7336 6100 | www.visiongain.com/plm2010

2. Conference Introduction
4th Annual Pharmaceutical PLM
3rd - 4th March 2010, London, UK
Media Partners:
Dear Colleague, PharmiWeb.com is the leading industry-sponsored portal for
the pharmaceutical sector. Supported by most of the leading
Pharmaceutical and biopharmaceutical companies are under severe
pharmaceutical corporations, PharmiWeb.com provides dynamic real-time news, features,
pressure to improve product pipelines, accelerate time to market, events listings and international jobs to industry professionals across Europe and the US.
and improve margins on existing products, while maintaining strict For further information please email: corporate@pharmiweb.com
adherence to quality principles and regulatory requirements. It is BIOTECHNOLOGY EUROPE is owned by BIOTECHNOLOGY WORLD.
imperative that pharmaceutical and biotech companies address It is based and located in Warsaw, Poland. Biotechnology World was
these business challenges to stay competitive, increase revenue, founded in 2007 to provide the world’s biotech and pharma information and market to
enhance profit, and reduce the risk of noncompliance. make it universally accessible and useful for scientific and business processes. Its first step
to fulfilling that mission was building the BIOTECHNOLOGY EUROPE platform that will
isiongain 4th Annual Pharmaceutical PLM Conference will feature
V allow a quick spread of information in different channels. BIOTECHNOLOGY EUROPE offers
companies completed internet public relations, publication and marketing solutions. One of
keynote addresses, presentations, case studies and interactive the mains goals of BIOTECHNOLOGY EUROPE is to integrate the Biotech and Pharma Sector
discussions from development to commercialisation, quality control, in Europe to global biotechnology, pharmaceutical and life science activities.
supplier issues, regulation and inspection. Please be sure to register For further information please visit www.biotechnology-europe.com
your participation amongst the industry’s elite for this intensive two- Future Pharmaceuticals has forged powerful relationships with
Driving the Industry Forward | www.futurepharmaus.com
day of learning, networking and exploiting business opportunities. key industry leaders to provide a platform for successful brand
recognition, and for senior decision-makers to have the means to procure and plan
I look forward to seeing you all in London. implementation strategies based on the topics covered. Positioned to be an authoritative
resource within top pharma companies as well as small, specialty, and biotech, Future
Best regards Pharmaceuticals magazine is geared to create a deep penetration into a highly targeted
and responsive audience, bridging the gap between the industries’ top issues and the
solutions top-tier vendors can provide.
For further information please visit: www.futurepharmaus.com
InPharm is the online platform for exclusive pharmaceutical news,
comment, contracts, services, jobs and events and is home to
Logadassen Curoopen InPharmjobs.com, Pharmafile and Pharmafocus.
Conference Producer For further information please visit: www.In-Pharm.com
‘Pharma Connections Worldwide® is the leading professional
business networking website focused in the Pharmaceutical,
Biotechnology and Life Sciences research industry. Our goal is to provide a conduit for
delivery of premiere content coupled with the right clientele in order to facilitate business
development opportunities among industry professionals responsible for making key
decisions in a global marketplace. ‘
For further information please visit: www.pharmaconnections.com
Who should attend?
Vice/Presidents, Directors, Heads of:-
About visiongain:
Visiongain is a specialist business information company focused on providing cutting
• Lifecycle Management edge products and services across the Pharmaceutical/Biotech, Telecommunications,
Defence and Finance sectors, which include reports, conferences, online daily news and
• Portfolio Management Research & Development offline news analysis and bespoke consultancy. With a commitment to innovation and
excellence, visiongain offers flexible solutions to meet our clients’ business intelligence
needs, providing the right information at the right time to facilitate the commercial
• Strategic Planning Partnering decision-making process. Our pharmaceutical products include Pharma Business Daily,
the leading daily email newsletter for the pharmaceutical, biotech and healthcare
industries, and a range of independent, high-quality, in-depth reports covering focused
• Licensing & Alliance and topical areas of concern. Our pharmaceutical conferences address the hottest
commercial, regulatory and technical topics and provide an ideal forum for debate and
networking for pharmaceutical professionals from around the world.
• Process Chemists, Pre-Formulation
For further information, please visit: www.visiongain.com
• Formulation Clinical Scientists
• Clinical Investigators
Sponsorship and exhibition opportunities:
• Brand Management This event offers a unique opportunity to meet and do business with some
of the key players in the pharmaceutical and biotech industries. If you have a
• Patent service or product to promote, you can do so at this event by:
• Hosting a networking drinks reception
• Regulatory Affairs
• Taking an exhibition space at the conference
Target audience - industry • Advertising in the delegate documentation pack
• Providing branded bags, pens, gifts, etc.
Pharmaceutical companies, biopharmaceutical If you would like more information on the range of sponsorship or exhibition
possibilities for visiongain's 4th Annual Pharmaceutical PLM Conference 2010,
companies, software vendors, PLM vendors, Analysts, please contact us:
Consultants Christopher Clegg, +44 (0)20 7549 9943
christopher.clegg@visiongainglobal.com

3. Day 1
4th Annual Pharmaceutical PLM
Wednesday 3rd March 2010
09:00 Registration and refreshments 13:40 Enhancing life cycle management through effective
pharmaceutical licensing strategies
09:30 Chair’s opening remarks • xamining the licensing process in pharmaceutical industry
E
09:40 Evaluating the potential benefit of PLM in drug • eveloping effective strategies while managing costs effectively
D
development process Jonathan Deutsch
Director Pharma Development Safety, Licensing
• ccelerating new drug development, introduction, and commercialisation
A
and Early Development
• rioritising new product development and introduction
P Hoffmann-La Roche
• anaging collaboration with external supply and service networks
M
14:20 Effective brand optimisation
Mario Maio
Head of Formulation & Process Development • Development of intangible value
Merck Serono • Planning for PLM - when is early? And when is too late?
• Best practice methodologies
10:20 Lifecycle management begins at phase II
• Yo-yo marketing – the customer IS king
• valuating commercial probability of success in early-stage portfolios
E
• Putting the ‘life’ in lifecycle
• valuating strategic options in phase II
E
Paul FitzGerald
• oadmapping product launch options
R
Owner
• hat ‘great’ looks like: case studies of brands that managed early
W Syntropy Medica
Mike Rea
Chief Executive Officer 15:00 Afternoon refreshments & networking session
IdeaPharma
11:00 Morning refreshment & networking session 15:20 Panel discussion: Why new developments are
important in injectable delivery today?
11:20 Developing differentiation, innovation, and long- P
anelists will identify and understand the growing importance of injectable
term growth strategies with lifecycle technologies drug delivery on self-administration, drug formulations, drug-device
development, and therapeutic treatment protocols. If you want to submit a
• Brief introduction on fundamentals of oral controlled release question, please email it to logadassen.curoopen@visiongain.com
• Product innovation through mechanistic changes in product design
• Examining drug delivery technologies as growth driver
16:00 Reformulation using new technologies as a strategy
• Big pharma and generic company perspective to lifecycle management
• Looming patent losses for big pharma • xamples on how new technology and patent protection can maximise
E
the value of a product.
• Examining how emerging markets drive growth
• ow the clinical benefit needs to be balanced to the clinical and
H
Vishal K. Gupta
regulatory requirements.
Director, Pharmaceutical R&D
Covidien • he importance of a timely lifecycle management strategy
T
Peter G Nielsen
12:00 Maximising ROI through patent protection strategies Executive Vice President of Pharmaceutical Development and
• nderstanding how to effectively reassess, develop and exploit patent
U Chemistry Manufacturing & Control
protection strategies Lifecycle Pharma
• nhancing market exclusivity and revenue returns over the lifecycles of
E
new drugs
16:40 Chair’s closing remarks
• Successful case scenarios on strategy application
Nigel Stoate
Partner 16:50 Networking drinks
Taylor Wessing Take your discussions further and build new
relationships in a relaxed and informal setting
12:40 Lunch
Due to unforeseen circumstances the programme may change and visiongain reserves the right to alter the venue and/or speakers c Copyright visiongain Ltd, 2009

4. Day 2
4th Annual Pharmaceutical PLM
Thursday 4th March 2010
09:00 Registration and refreshments 13:40 Evaluating technical and integration issues in PLM
• nderstanding the implementation process of PLM solutions
U
09:30 Chair’s opening remarks • ustomisation and configuration issues within the pharmaceutical environment
C
• onfigurable packages versus customised PLM projects
C
• iscuss successful PLM strategies
D
09:40 Mergers and acquisitions: The need for PLM tools
James Down
• ow does it affect the longer term delivery by the vendors to
H
Vice President, Product Lifecycle Management
the customers?
Beckton Dickinson
• armonising the product portfolio and enhancing visibility across
H
the value chain 14:20 Presentation to be announced
• anaging portfolio of drug candidates – from research to
M Lorna Brazell
development and beyond Partner
Alok Aggarwal Bird & Bird
Co-Founder and Chairman
Evalueserve 15:00 Afternoon refreshments & networking session
10:20 Optimising life cycle management through 15:20 Case study - How the integration of Product
efficiency measurements Life-cycle Management and manufacturing
execution systems (MES) closes the loop between
• xplaining why is there a need to measure
E
manufacturing and design, enabling rapid
• dentifying appropriate efficiency measurement tools
I innovation cycles while at the same time managing
• efining the challenges
D
the risk, increasing product quality, maximising
production yields and decreasing costs.
• xploring some best practice examples
E
Alexandra C. Gruber
Director Business Development & Marketing 16:00 Managing drug safety throughout product lifecycle
BIOCRATES Life Sciences management
• nderstanding the benefit-risk decision making by prescribers and patients
U
11:00 Morning refreshment & networking session • daptative design for RMP/REMS based on their outcome
A
• est practices for developing transparency with safety governance committees
B
Ralph C. Schimmer
Global Head Drug Safety Sciences - Metabolism and Cardiovascular
11:20 Panel Discussion: - The role of partnership in F.Hoffmann-La Roche
implementing PLM software
P
anelists will identify and understand how partnerships with technology 16:40 Complying with regulatory requirements in
vendors can maximise value through an efficient PLM implementation. Pharmaceutical life cycle management
If you want to submit a question, please email it to • nalysing the increasing pressure by regulatory bodies to ensure drug safety
A
logadassen.curoopen@visiongain.com
• ow FDA requirements and EMEA requirements differ?
H
• dentifying and reducing risks of non-compliance through PLM
I
Maciej Gil
12:00 Managing brands across the four phases of Medical & Regulatory Director & CIS
product lifecycle Eli Lilly Russia
16:50 Chair’s closing remarks
12:40 Lunch
17:00 End of conference
* Invited

5. Registration Form
4th Annual Pharmaceutical PLM
3rd - 4th March 2010, London, UK
Angel
For multiple bookings Pentonville Road
Photocopy this form Conf. code TA 4th Annual
Ci
ty
Pharmaceutical PLM
Ro
ad
Standard Prices
3rd - 4th March 2010 Old Street
Conference only Fee: £1299 VAT: £194.85 Total: £1493.85 Location: SG Conference Centre
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