This is the summary of the workshop about business model generation that I'll carry out at the Technical University of Catalonia (UPC) on April 10th 2013. You work in research, and you love what you do. One day, you realize that what you have been working on for a couple of years is hitting the market fast. Very good news! So you'd like to set up a start-up to be the next big thing, but you don't know how to start. Others do and create great companies. So you let the opportunity fade away ... The purpose of this session is to change this situation, and give participants some tools to help them transition from smart researchers to successful business owners. The contents will be the following: 1. Introduction: why you should think about starting your own business. 2. Business model canvas: analyze any business with 9 powerful building blocks. 3. The lean start-up model: how to create a great company with little money. 4. The elevator pitch: how to communicate your business idea. After the theoretical foundations, the participants will be divided into groups that will work on the practical side of it.

1. From research
to
a successful start-up
Diego Bartolome
diego.bartolome@tauyou.com
@diegobartolome
www.linkedin.com/in/dbartolome

2. Introduction

3. The Hedgehog Concept

4. Where do you want to be?

5. Business Model Canvas

7. Better this Way

18. Why is this tool useful?
Design
Test
Pivot

19. The 4 steps
by Steven Gary Blank

20. The 4 steps
by Steven Gary Blank

21. Why does this Methodology Work?
Minimum amount of resources at each step
Client involvement from the beginning
Every iteration makes you learn and improve
Validation at tauyou <language technology>

22. Technology Adoption Lifecycle

23. Elevator pitch essentials

24. The Pixar Pitch
Once upon a time there was ….
Every day, ….
One day, …
Because of that, ….
Because of that, …
Until finally, ...

25. Elevator pitch
Customer
Problem
Solution
Competition
Unique Selling Point
Magic inside
Business model
Call to action

26. 9 C’s
Concise
Clear
Compelling
Credible
Conceptual
Concrete
Consistent
Customized
Conversational

27. Made to stick
Simple
Unexpected
Concrete
Credible
Emotional
Stories
http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287

28. http://youtu.be/T6MhAwQ64c0

29. Time for Practice