1. AccuLeads.com Demonstration Call In Information 888.632.8914 Participant Code: 3446418

2. Questions Questions can be submitted throughout, but will be covered at the end of the presentation If there are questions we don’t cover, please feel free to email them to info@accudata.com Or call your AccuData Representative at 800.732.3440 2

3. Today’s speakers 3 Jeanette Rumsey AccuData Integrated Marketing Product Relations & Training Manager Monroe Smith AccuData Integrated Marketing VP of Product Development Brian Mater Ferrellgas Manager, Ferrellgas Marketing

4. Webinar Agenda Benefits of AccuLeads – Jeanette Rumsey (5 minutes) AccuLeads Demonstration – Monroe Smith (15 minutes) Other Features – Jeanette Rumsey (10 minutes) Client Example – Brian Mater (15 minutes) Questions – Team 4

5. Why AccuLeads is more important than ever 1. Increasing Expectations Necessity for Better Marketing Tools 4. Smart Targeting/ Faster Marketing 2. Less Staff 3. Decreasing Budgets

6. AccuLeads benefits Easy-to-use interface 24 hour access to a variety a resident/occupant, consumer, business and specialty data Complete marketing solutions including data hygiene and profiling Hundreds of geographic, demographic, lifestyle, and transactional data elements to choose from Virtually instant order fulfillment Competitive pricing with low minimum orders 6

7. AccuLeads is different because… It’s the ONLY online count and order website with over 1 billion records including THREE leading consumer databases The process of creating a count and ordering records is highly flexible, was built for marketers by marketers AccuLeads offers integrated tools for targeting including suppression files, mapping and Snapshot (online analytics) AccuLeads can process counts and orders in a matter of minutes 7

8. Some of our vendors Other sources are available on AccuLeads.com

9. AccuLeads Demonstration

10. What we are covering in today’s demonstration Basic overview of AccuLeads Database selection Geography options Working with demographics Updating count totals Ordering data 10

11. Welcome screen – www.AccuLeads.com 11

12. New user sign up 12

13. Support options 13

14. User guide 14

15. Database selection 15

16. Step-by-step instructions 16

17. Adding geography 17

18. Zip code lookup 18

19. Zip code list 19

20. Zip code lookup 20

21. Demographic choices 21

22. Demographic choices Geography update count 22

23. Demographic choices 23

24. Demographic selections 24

25. Review selection 25

26. Count report 26

27. Count report 27

28. Place an order 28

29. Media formats 29

30. Payment 30

31. My order tab 31

32. Other AccuLeads.com Highlights

33. Other AccuLeads features Suppression: client file and previous usage Adding/Dedupping Counts: combine multiple counts to limit minimum orders Mapping: create a customized map of your trade market area 33

35. Helps identify prospects

37. SnapShot Promotion For more information on SnapShot, view our training webinar on AccuData.com 36

38. FerrellgasAccuLeads ExampleBrian Mater

39. overview Founded in 1939 in Atchison, Kansas (celebrating 70th anniversary in 2009) The nation’s second largest retail propane company and, under the Blue Rhino trade name, the nation’s largest provider of propane by portable tank exchange Provider of propane and related service to approximately 1 million residential, industrial, and agricultural propane users in all 50 states, the District of Columbia, and Puerto Rico Currently ranked 824th on FORTUNE magazine’s list of America’s largest corporations With the formation of a Master Limited Partnership in 1994, Ferrellgas became the first propane company to be traded on the New York Stock Exchange (NYSE:FGP)

40. Marketing challenge We manage marketing requests from more than 850 locations who often need data very quickly Grow the business by attracting the best, most loyal Customers Increase our direct mail response rates by identifying and marketing to likely propane Customers Rely on out-dated 2000 Census data to help identify growth opportunities Removing current Customers from prospect direct mail campaigns Retain “dwelling units” regardless of who is currently living there

41. AccuLeadsmarketing solution AccuLeads.com allows us to pull counts, manage lists, and order lists and analytics quickly and on our time AccuData Consumer SnapShot allows us to quickly identify who our Customers are and where we can find more like them We use the data hygiene service not only to clean up our database but to also append USPS data, specifically carrier routes The Customer File Suppression function saves us from receiving calls from current Customers who inevitably want the same price being offered to prospective Customers The Acxiom PreMover and New Mover files allow us to put an offer in front of individuals and retain the dwelling units we know use propane as a primary source of heating fuel

42. Summary and Wrap Up

43. Summary AccuLeads is an easy-to-use online count and order system with 24 hour access to a variety a resident/occupant, consumer, business and specialty data Complete marketing solutions including data hygiene and profiling Signing up for AccuLeads is quick and easy Get started now! 42

44. Questions ? 43

45. Contact Information:Jeanette Rumsey & Monroe Smithinfo@accudata.com800.732.3440