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Press Kit
November 2011
About The Opportunities Project
The Opportunities Project is a mission-driven NYC-based career coaching and
recruitment consulting company that launched in 2010. We help young
professionals reach their career goals quickly and confidently. Our vision is that
through coaching and education, everyone can develop the skills, behaviors
and attitudes they need to create their own opportunities, regardless of their
background.

The Opportunities Project set a goal to positively impact 750 people before in
its first year through individual & group coaching and workshops. We met this
goal as of June 1, 2011 and hope to work with 1,000 individuals in year two.




                           The Opportunities Project was named one of the top
                           50 career experts on Twitter by You Tern.




                              www.opportunitiesproject.com              Press Kit | 2
Tracy Brisson, Founder and CEO

                           The Opportunities Project is led by
                           Tracy Brisson, a recognized career
                           and recruiting expert, educator, leader,
                           and published author.

                           In addition to being a certified
                           professional coach, Tracy brings over
                           ten years of recruitment experience to
                           her coaching and consulting work.

                           Tracy’s full resume is available on
                           LinkedIn:

                           http://linkedin.com/in/tlbrisson




          www.opportunitiesproject.com                   Press Kit | 3
The Opportunities Project’s Key Services

                                1. Individual and group
                                   coaching (via Skype and
                                   phone) on career management
                                   and effective job searching

                                2. Workshops and speaking
                                   engagements on career
                                   success topics, including
                                   leadership and productivity

                                3. Social recruitment
                                   consulting for organizations
                                   interested in attracting higher
                                   quality talent (via our One2Many
                                    Consulting brand)




               www.opportunitiesproject.com                   Press Kit | 4
Our Areas of Expertise
            Individuals                                          Organizations
• Developing career paths that are                  • Streamlining recruitment processes
  pragmatic and meet your interests                   to increase efficiency and
                                                      effectiveness
• Preparing for performance-based
  interviews                                        • Developing performance-based
                                                      interview processes
• Maximizing technology to reduce the
  length of your job search                         •   Using social media to improve
                                                        employment brands and attract
• Using social media to create new                      high-quality talent
  relationships, build credibility, and
  find new opportunities                            •   Coaching hiring managers on
                                                        selecting and welcoming great new
                                                        employees

                                                    •   Executive style coaching for team
                                                        members at all levels

                                  www.opportunitiesproject.com                  Press Kit | 5
What Our Clients Say


“     I have attended 3 of Tracy’s NYC workshops and learned successful interviewing
        tips, ‘elevator pitching’ tips, effective resume writing and useful information


                                                                                   ”
                           about LinkedIn. She’s definitely the real deal!
                                      -Alex, Attended Workshops




“   Tracy was instrumental in empowering me to
      find work that was exactly right for me. She
    guided me with tangible tools, tips and tricks
                                                          “     Tracy truly listened to and understood
                                                               our needs. Tracy developed a highly-
                                                               customized presentation for our 250
                                                                  member group session, and also
          and made a daunting process more                         continually plugged in with other
         manageable. I recommend Tracy as an                   resources and advice. She was able to
    invaluable asset to any young person’s job


                                ”
                                                                   talk about career management
                        search.                                  topics both broadly and in depth,
                -Aria, Hired as a Coach                           and is especially savvy at utilizing


                                                                                                           ”
                                                                social media to share her knowledge.
                                                                         -Cara, Hired as a Speaker



                                          www.opportunitiesproject.com                         Press Kit | 6
In The Media
Since our launch, Founder & CEO Tracy Brisson’s career expertise has been
                in-demand and featured in national media.




                          www.opportunitiesproject.com           Press Kit | 7
Contact
For press inquiries, or to book Tracy for speaking, coaching or consulting,
                               contact us at:

                  Websit www.opportunitiesproject.co
                     e: m
                  Email: info@oppsproject.com
                  Phone: (347) 987-1490

   You can also connect with The Opportunities Project via social media.



    http://twitter.com/oppsproject                        http://linkedin.com/in/tlbrisson


    http://facebook.com/oppsproject                       http://youtube.com/oppsproject




                           www.opportunitiesproject.com                         Press Kit | 8

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The Opportunities Project Media Kit

  • 2. About The Opportunities Project The Opportunities Project is a mission-driven NYC-based career coaching and recruitment consulting company that launched in 2010. We help young professionals reach their career goals quickly and confidently. Our vision is that through coaching and education, everyone can develop the skills, behaviors and attitudes they need to create their own opportunities, regardless of their background. The Opportunities Project set a goal to positively impact 750 people before in its first year through individual & group coaching and workshops. We met this goal as of June 1, 2011 and hope to work with 1,000 individuals in year two. The Opportunities Project was named one of the top 50 career experts on Twitter by You Tern. www.opportunitiesproject.com Press Kit | 2
  • 3. Tracy Brisson, Founder and CEO The Opportunities Project is led by Tracy Brisson, a recognized career and recruiting expert, educator, leader, and published author. In addition to being a certified professional coach, Tracy brings over ten years of recruitment experience to her coaching and consulting work. Tracy’s full resume is available on LinkedIn: http://linkedin.com/in/tlbrisson www.opportunitiesproject.com Press Kit | 3
  • 4. The Opportunities Project’s Key Services 1. Individual and group coaching (via Skype and phone) on career management and effective job searching 2. Workshops and speaking engagements on career success topics, including leadership and productivity 3. Social recruitment consulting for organizations interested in attracting higher quality talent (via our One2Many Consulting brand) www.opportunitiesproject.com Press Kit | 4
  • 5. Our Areas of Expertise Individuals Organizations • Developing career paths that are • Streamlining recruitment processes pragmatic and meet your interests to increase efficiency and effectiveness • Preparing for performance-based interviews • Developing performance-based interview processes • Maximizing technology to reduce the length of your job search • Using social media to improve employment brands and attract • Using social media to create new high-quality talent relationships, build credibility, and find new opportunities • Coaching hiring managers on selecting and welcoming great new employees • Executive style coaching for team members at all levels www.opportunitiesproject.com Press Kit | 5
  • 6. What Our Clients Say “ I have attended 3 of Tracy’s NYC workshops and learned successful interviewing tips, ‘elevator pitching’ tips, effective resume writing and useful information ” about LinkedIn. She’s definitely the real deal! -Alex, Attended Workshops “ Tracy was instrumental in empowering me to find work that was exactly right for me. She guided me with tangible tools, tips and tricks “ Tracy truly listened to and understood our needs. Tracy developed a highly- customized presentation for our 250 member group session, and also and made a daunting process more continually plugged in with other manageable. I recommend Tracy as an resources and advice. She was able to invaluable asset to any young person’s job ” talk about career management search. topics both broadly and in depth, -Aria, Hired as a Coach and is especially savvy at utilizing ” social media to share her knowledge. -Cara, Hired as a Speaker www.opportunitiesproject.com Press Kit | 6
  • 7. In The Media Since our launch, Founder & CEO Tracy Brisson’s career expertise has been in-demand and featured in national media. www.opportunitiesproject.com Press Kit | 7
  • 8. Contact For press inquiries, or to book Tracy for speaking, coaching or consulting, contact us at: Websit www.opportunitiesproject.co e: m Email: info@oppsproject.com Phone: (347) 987-1490 You can also connect with The Opportunities Project via social media. http://twitter.com/oppsproject http://linkedin.com/in/tlbrisson http://facebook.com/oppsproject http://youtube.com/oppsproject www.opportunitiesproject.com Press Kit | 8