Here's the on-screen portion of the keynote presentation I gave at the March 26, 2010 OTA Sessions event in Sioux Falls, SD. Many thanks to Hugh Weber, Spike Jones, Jonathan Harris and Scott Monty.

1. Image by Ingvar Sverrisson of Sólfar sculpture by Jón Gunnar Árnason, in Reykjavik, Iceland via Flickr | Creative Commons
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2. Image by Ingvar Sverrisson of Sólfar sculpture by Jón Gunnar Árnason, in Reykjavik, Iceland via Flickr | Creative Commons
OTA Sessions
Sioux Falls, SD
March 26, 2010
>The
>>from singular and “big”
to many and everywhere
journey >>>The history and future
of advertising ideas
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3. Image by Ingvar Sverrisson of Sólfar sculpture by Jón Gunnar Árnason, in Reykjavik, Iceland via Flickr | Creative Commons
Hello.
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8. Image by Ingvar Sverrisson of Sólfar sculpture by Jón Gunnar Árnason, in Reykjavik, Iceland via Flickr | Creative Commons

10. Our industry is on a journey.
Image by leonandloisphotos via Flickr | Creative Commons

11. Who do we
bring along
with us?
Image from Hitchhiker by Simon Reeves

12. Image by jibbyimages via Flickr | Creative Commons
What skills
should we pack?

13. How do we prepare
for where
we’re heading?

14. > The Internet
= Empowering technology
= Empowered consumers
>> The “good enough”
revolution
>>> Boomers vs. Millenials
>>>> “Always on” media
channels (e.g. Twitter
breaks news now)

15. >“There's never
going to be a
worldwide brand
built by advertising
ever again.
And there may never
be a job like that
job you used to have
either.
Revolutions are like
that. They invent
and destroy and they
only go one way.”
>>Seth Godin

17. Sage advice from Seth Godin:
>>“Anxiety is practicing
failure in advance.”

18. Image by lakesider via Flickr

20. Image by daniel villar onrubia via Flickr
>Ideas

21. >Act like a software company,
not like an ad agency.
x

22. Image via thefloridacatholic.org
>>Experiment all the time

23. *
Free

24. Computing Cost Performance
(1992-2008) a.k.a. Moore’s Law
1000
$222
$ per 1 MM transistors
100
10
1
1992 2000 2008
0
$0.27
Shift Index - Deloitte Center for the Edge
with many thanks to Faris Yakob

25. Storage Cost Performance
(1992-2008) a.k.a. Kryder’s Law
1000
$569
$ per Gigabyte (GB)
100
10
1
1992 2000 2008
0
$0.13
Shift Index - Deloitte Center for the Edge
with many thanks to Faris Yakob

26. Distribution Cost Performance
(1930-1997) related to Gilder’s Law
1000
Cost of a 3 minute phone call
$300
in constant 1996 dollars
100
10
1
1930 1997
0
1998 Australian Broadcast Corp “Living With Globalisation” report
with many thanks to Faris Yakob

27. Media Outlet Diversification
(1900-2010)
GOOGLE
NETWORK TV
Number of media channels
CABLE
1000
PRINT
500
1
1900 1950 1995 2010
0
Approximation of Millward Brown’s “Media Evolution”, courtesy Adliterate

28. Hours of video uploaded
every 60 seconds
30
24
Hours
10
5
June 2007 March 2010
0
YouTube report

29. x
Image by lostechies.com
>>>Stop
trying to
always be in charge.
>>>Stop
being finite.
>>>Stop
“messaging.”
>>>Stop stopping.

30. >>>Start
conversations.
>>>Start
inter-acting.
Image by alisaka via Flickr

31. >>>>Make more than
what you sell.

33. >>>>>Hybridize.

35. Image by sexyrexybamaman via Flickr
>>>>>>Curate
and encourage.
Image by starwitness via Flickr

37. 1. Think like a software
company, not an ad agency.
2. Experiment all the time
3. Stop stopping, be
“always in beta”
4. Make more than
what you sell
Image by dunechaser via Flickr
5. Hybridize
6. Curate and encourage

39. >>Thank
you.
tim @ h elloviking.com | @ tbrunelle
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