1. TBWA 2010 Fact Sheet

2. OVERVIEW 2010 FACT SHEET
TBWA creates and manages brand behavior in the modern world through Disruptive Ideas brought to life
across the Media Arts landscape. Our focus is not only to be the best advertising agency network but to
be one of the most creative companies in the world. This 21st century goal is ambitious and it has proven
to be a catalyst in uniting over 12,000 people, operating in 267 agencies, in 77 different countries and
across 22 specialty disciplines including Design, Digital, Retail Activation and Theatre, Sports
Sponsorship, CRM, CSR and Cause Related Marketing, Custom Publishing, Mobile Utility, Event
Marketing and Brand Amplification to name just a few.
And with the world, and our network, growing even more complex, it is important to have common ground.
Disruption is always our starting point for any brand, global or local. Not only does it drive the strategic
development of our client solutions by challenging and overturning the conventions of any marketplace, it
also creates a common language and understanding across our network for the brands we lead. Defining
the Disruptive Strategy, however, is only half of the equation. The other half is to make sure that we craft
an idea brief from the right perspectives and then engage the right disciplines so that we make full use of
the Media Arts landscape.
Every agency in the TBWA network is fluent in Disruption and Media Arts. It means that we are all
constantly evaluating and documenting the shifts in the media landscape and its impact on audience
behavior. And it is this commitment that allows us to serve global brands differently than our competition.
TBWA is ranked as a Top-Ten worldwide advertising agency and was recognized by Advertising Age in
2010 as the “Best International Network of the Decade.” Fast Company magazine placed TBWA 24th on
its 2009 list of “The World’s 50 Most Innovative Companies” and as an Innovation All-Star in 2010.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global
marketing and corporate communications company. Omnicom’s branded networks and numerous
specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing,
direct and promotional marketing, public relations and other specialty communications services to over
5,000 clients in more than 100 countries.
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3. GLOBAL CLIENTS 2010 FACT SHEET
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4. GLOBAL MARKETING SERVICES 2010 FACT SHEET
The Integer Group (www.integer.com) is one of the world’s largest promotional, retail and
shopper marketing agencies, and a key member of TBWA Worldwide. Integer lives at the
intersection of branding and selling, and creates strategic marketing solutions for clients in
categories that include beverage, packaged goods, telecommunications, fast food, home and
shelter and power sports. Integer has approximately 1,000 employees, with global offices in the
U.S., Europe, Asia, Africa, South America, and the Middle East. Join the conversation on
shopping culture and brand strategy at www.shopperculture.com.
TEQUILA (www.tequila.com) is a leading global integrated marketing agency, dedicated to
building and managing customer relationships. Rooted in the philosophy of Disruption,
TEQUILA constantly challenges conventions with visionary ideas for clients like adidas,
Canon, Beiersdorf, Nissan, Mars and Standard Chartered Bank. With 48 offices in 35
countries, TEQUILA’s expertise combines digital and direct communication in the areas of
interactive marketing, CRM, promotions, lifestyle marketing and Web development.
E-Graphics (www.e-graphics.com) is a worldwide production network with 28 strategic
bases of operations in Japan, France, the U.S., Germany, Poland, the United Kingdom,
Ireland, Netherlands and South Africa. Bolstered by cutting-edge, web-based technology,
E-Graphics provides clients with strategic and integrated solutions for the production and
distribution of their visual brand communications.
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5. GLOBAL MARKETING SERVICES 2010 FACT SHEET
TBWAWorldHealth is a marketing services network dedicated to integrating both the
professional (ethical) and consumer (DTP) communications needs of healthcare and
lifestyle brands. TBWAWorldHealth has 22 healthcare-specific offices around the world
as well as healthcare practice experts within core TBWA offices. The network manages
world-class brands including Lipitor, Viagra, Detrol and NuvaRing.
TBWAMedia Arts Lab (TBWAMAL) was launched in 2006 and is made up of a broad
collective of creative talent from a diversity of backgrounds and media disciplines. With
client Apple at its core, the group develops communication ideas that leverage all kinds
of innovations. It is a place for experimentation for new ideas about connecting people
with brands.
Zimmerman and Partners (www.zadv.com) is TBWA’s retail / local marketing
operation. With over 800 employees, Zimmerman has 22 offices across the U.S. to
activate local markets for clients.
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6. EXECUTIVE LEADERSHIP 2010 FACT SHEET
Tom Carroll Jean-Marie Dru Lee Clow Denis Streiff Keith Smith Laurie Coots
President and CEO Chairman Global Director Media Arts Chief Financial Officer President, International Chief Marketing Officer
TBWAWorldwide TBWAWorldwide TBWAWorldwide TBWAWorldwide TBWAWorldwide TBWAWorldwide
Perry Valkenburg Carisa Bianchi John Hunt Emmanuel Andre Jeremy Pagden Nicolas Bordas
COO International and President, Worldwide Creative Director Worldwide Operations Director Chairman President and CEO
President, TBWAEurope TBWAChiatDay, Los Angeles TBWAWorldwide TBWAWorldwide The Integer Group TBWAFrance
Gerard Goevarts Reg Lascaris Philip Brett John McNeel Rob Schwartz
President President President President, Global Clients Chief Creative Officer
TBWALatin America TBWAAfrica and Middle East TBWAGroup, South-East Asia TBWAWorldwide TBWAChiatDay, Los Angeles
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7. RECENT RECOGNITION & AWARDS 2010 FACT SHEET
Trillion Dollar Campaign
TBWAHuntLascaris Johannesburg’s “Trillion Dollar” campaign is now the most
awarded campaign in the world, winning at every major award show including the
Grand Prix Outdoor at Cannes International Advertising Festival and the first ever ADC
Black Cube for Best in Show. The campaign also took home a Black Pencil at the
D&AD awards and two Grand Clios.
Gatorade Replay
TBWAChiatDay, Los Angeles, won a Best in Show GRANDY at the 2010 International
ANDY Awards for Gatorade “Replay.” The campaign also picked up two Grand Prix
Lions, four Gold Lions, one Silver and one Bronze, making it the most-awarded
campaign of 2010’s Cannes Lions competition.
The Gunn Report
The Gunn Report, established in 1999, combines the winners’ lists from all of the
major advertising award contests in the world and has consistently ranked TBWA is
ranked as the third most awarded network over the last 10 years.
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8. RECENT RECOGNITION & AWARDS 2010 FACT SHEET
Dubai Lynx 2010
Ramzi Raad, Chairman and CEO of TBWARAAD who leads the TBWA agencies’
network in Dubai, Abu Dhabi, Jeddah, Riyadh, Kuwait, Bahrain, Qatar, Oman, Egypt,
Lebanon, Jordan, Algeria and Morocco was recognized as one of the 100 most
powerful Arab leaders in 2009, by Arabian Business magazine; and as the 2010 Dubai
Lynx Advertising Person of the Year.
Adweek
Adweek recognized TBWA’s Apple “Get a Mac” campaign as its Campaign of the
Decade, and the Apple iPod “Silhouettes” as its Outdoor Campaign of the Decade, at
the start of 2010.
The EFFIE Awards
TBWA has been awarded the most Grand EFFIES of any agency network. The Effie
Awards honor the most significant achievement in marketing communications: ideas
that work. Since 1980 in the U.S., only 32 Grand EFFIEs have been awarded. TBWA
has won the distinction 12 times.
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9. RECENT RECOGNITION & AWARDS 2010 FACT SHEET
Creativity Magazine
Creativity magazine’s Annual Awards Report, which began in 2004, has ranked
TBWA as the most creatively recognized network in the world for three of the last
five years.
Advertising Age
Tom Carroll, President and CEO of TBWAWorldwide, was named 2009
Executive of the Year by Advertising Age magazine.
100 Most Creative People in Business
Lee Clow landed on Fast Company magazine’s “100 Most Creative People in
Business” list in 2009.
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10. RECENT RECOGNITION & AWARDS 2010 FACT SHEET
Advertising Age
TBWA has been recognized by both Advertising Age and Adweek magazines as
Global Agency of the Year in 2009 and in 2010 as the Best International Agency
of the Decade by Advertising Age.
Fast Company
Fast Company magazine placed TBWA 24th on its 2009 list of “The World’s
50 Most Innovative Companies and as an Innovation All-Star in 2010.
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11. CONTACT US 2010 FACT SHEET
Laurie Coots
Chief Marketing Officer
TBWAWorldwide
T: +1-212-804-1085
E: laurie.coots@tbwaworld.com
Jeremy Miller
Communications Director
TBWAWorldwide
T: +1-212-804-1162
E: jeremy.miller@tbwaworld.com
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12. TBWA 2010 Fact Sheet