1. EMPOWERING A DIGITAL EUROPE
RAISING AWARENESS
CAMPAIGNS
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Empowering a digital Europe

2. SESSION
OBJECTIVES
Presentation of concepts for the 2014 campaigns:
eSkills for Jobs and Get Online Week
Consult on key issues regarding GOW 2014 and what
can be improved, based on past experiences
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Empowering a digital Europe

3. SESSION
SPEAKERS
 Charmaine Kerr, Project Coordinator, European
Schoolnet – eSkills for Jobs
 Roy Sharon, Director Corporate Responsibility,
Liberty Global – stakeholder perspective
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Empowering a digital Europe

4. CONNECTIONS
GOW 2014
 eSkills for Jobs
GOW embedded in the EC campaign
historically known as the eSkills Week
 Grand Coalition for Digital Jobs
GOW to interact with Local
Coalitions and other pledges
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Empowering a digital Europe

5. DATES
GOW 2014
 24-30 March
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Empowering a digital Europe

6. FOCUS
GOW 2014
 eSkills training
 ICT certification
 Access to digital jobs
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Empowering a digital Europe

7. THEMES
GOW 2014
1. Get online for employment
2. Get online for digital jobs
3. Get online for inclusion
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Empowering a digital Europe

8. TARGETS
GOW 2014


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At least 5,000 telecentres
Reach audience in 30 European countries
50,000 people involved in campaign activities
500,000 people reached by media / social
media
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Empowering a digital Europe

9. OPEN ISSUES
GOW 2014





Online counter
Branding
Themes and activities
Targets
Incentives for national partners
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Empowering a digital Europe

10. THANK YOU!
laurentiu.bunescu@telecentre-europe.org
www.getonlineweek.eu
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Empowering a digital Europe