1. The platforms: facebook

2. Facebook 400 million active users Each with about 130 friends 50% login every day Used by 56% of Internet users Is the No. 3 site for Web users 65+ Growing fastest among 35+ Very personal, lots of info Source: Facebook, Nielsen, Inside Facebook

4. Allows you to publish into their stream

6. Anatomy of facebook

7. Anatomy of facebook: feeds

8. Anatomy of facebook: feeds

9. The platforms: twitter

10. twitter 15 million active users, 75 million total Average users has 27 followers Active users account for most of Twitter’s activity Growing among young people Growing among 24< Short information bursts, very adaptable Source: RJMetrics, Business Insider

11. Anatomy of twitter (just like facebook)

12. Anatomy of twitter: posts @mention Hashtag Geocode Short link

13. Anatomy of twitter: feeds

14. Anatomy of twitter: feeds