HEDNA Keynote Address - It's All Coming Together
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The document discusses how customers are changing and the implications for marketing and distribution. It shows that customers now do significantly more online research on sites like Google before making purchases. Charts show a large increase from 2010 to 2011 in the number of travel sites visited and time spent researching online. The document also discusses how customers can be categorized as dominant/impulsive or analytical/reliable and the rise of smartphones and decline of basic mobile phones.
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HEDNA Keynote Address - It's All Coming Together
- 1. It’s All Coming Together The Changing Customer and What They Mean to Marketing and Distribution
- 35. Sites Visited - All E-commerce 30 22.5 15 7.5 0 2010 2011
- 36. Sites Visited - All E-commerce Sites Visited - Travel 30 22.5 15 7.5 0 2010 2011 Source: Google http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/ & http://www.thinkwithgoogle.com/insights/library/studies/the-zero-moment-of-truth-macro-study/
- 40. Dominant Impulsive Fast & Ambitious & Enthusiastic Analytical Reliable Slow & Organized & Predictable Head Heart
- 65. Source: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
- 68. Smartphone Mobile phone 7,000 6,000 5,000 4,000 953 Million 6.1 Billion 3,000 2,000 1,000 0 Total Subscriptions - Q4 2011 Source: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
- 69. Source: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
- 73. X
- 74. Top search term prior to booking? 25 “Price”
- 78. Thank you 29 Web: timpeter.com Phone: +1-201-305-0055 Email: tim@timpeter.com Twitter: twitter.com/tcpeter
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- Showed this slide to my daughter. She said, “I recognize that sound. I’ve seen old movies.”\n
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- Instagram experience\n
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- Source: Mary Meeker\n
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- 80% of travelers perform a travel-related search before booking\n The average online shopper visits 22 sites across 9 or more sessions prior to making a reservation\n According to Google, “price” was the leading reason consumers booked on a specific hotel website\n
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