Social media plays an enormous role in helping your hotel's guests decide where and when to stay. These 4 rules work together to help you present the right message to attract and retain guests both now and in the future.

1. “The Rules”:
Social Marketing in
Hospitality
Tim Peter
Tim Peter & Associates

3. A Tangled
Web

6. 6
Roughly 1 billion
users
Roughly 1 billion
users
6

7. 7
600 million on
mobile
600 million on
mobile
7

8. 8
2.7 billion “Likes”
every day
8

9. 9
300 million
photos every day
300 million
photos every day
9

10. 10
$$$ ???
10

11. Are we
asking the
wrong

12. “The Rules” of Social
Marketing
1. Social is people
2. All marketing is social
3. Brand = What you say +
What guests experience
4. There are no rules

13. All marketing
is social
All marketing
is social

14. Choose channels basedChoose channels based

16. Basic Social
Strategy

19. Focus On Big Questions
• Are we reaching all the
guests we should?
• Are those guests taking
action?
• Where should we focus
our resources?

20. Kaushik’s Law:

21. Peter’s Corollary:

22. Thank You
Web: timpeter.com
Phone: 201-305-0055
Email: tim@timpeter.co
m
Twitter
:
twitter.com/tcpe
ter