The document describes how the speaker developed an app called "Bookmark to Desktop" from idea to market in just 48 hours. It provides examples of focusing on the core functionality, keeping it simple, releasing early to get feedback, and then incrementally adding features based on user feedback. The speaker advocates this approach as it forces focus on important matters, allows collecting feedback faster to adapt the app, and helps spread early buzz which engages users.

1. From idea to market in 48 hours
Steven Van Bael
@vbsteven

2. Outline
Android and Me
From idea to market in 48hours, an example
3 reasons why you should rush your app to the market
What to remember from this talk

3. Android and Me
Steven Van Bael
Graduated as a Software developer
2009: First Android phone, First apps
2010/2011: Employed by Mondial Telecom

4. Cherry by Mondial Telecom
Bridging Wi-Fi and GSM calls
Monitors call quality
Public test coming up
mention @cherryandroid to be
kept up to date

5. From idea to market in 48 hours
an example

6. Idea
User wants to save bookmarks from his phone to his
desktop browser for later reading

7. Implementation
12.11.2010 : Initial feature request and brainstorm
13.11.2010 : Hacking PoC on android, browser, server
14.11.2010 : Finish functionality and market launch

8. Result
Bookmark to Desktop
After 48 hours
Within one week after launch
After 2 months

9. 3 reasons why you should rush
your app to the market

10. 1. You force yourself to focus on
important matters
Focus on getting your Proof of Concept out there
KISS - Keep It Simple and Stupid
Don't lose time on stuff that is not important now
Add new features incrementally

11. 2. Releasing early allows you to collect
feedback faster
Users are eager to give feedback - allow them to do so!
Listen to your users and adapt
Users might use their device in a different way

12. 3. Releasing early helps spreading the
word about your app
Start buzz as early as possible
Users are proud to test new applications
Incremental updates keep users interested

13. What to remember from this talk
Focus on functionality first
KISS - Keep It Simple Stupid
Release early - Release often
incrementally add features
Be available for user feedback
React based on user feedback
Be awesome!

14. Q&A
Twitter: @vbsteven
Blog: vbsteven.be
Github: github.com/vbsteven
Bookmark to Desktop: bookmarktodesktop.appspot.com
Full source for Bookmark to Desktop (app, extension, server) is
available on my github profile