The Student Council Team of TU Berlin featured the subject MADE IN CHINA - Potentials and Challenges in the Chinese market with its series "Evenings VII – Bricks”. Lars-Alexander Mayer, partner at trommsdorff +drüner participated in the event. In 2010, t+d opened an office in Beijing, China.

1. Social Media In China
Opportunities and Challenges in the Chinese market
Lars-Alexander Mayer
Berlin, 11.01.2012
Rosenstraße 18, 10178 Berlin
Fon +49 (0) 30 2787 60-0, Fax +49 (0) 30 2787 60-66
Lars-Alexander.Mayer@td-berlin.com
www.td-berlin.com, info@td-berlin.com

2. trommsdorff + drüner at a glance
Management Consultancy focusing on innovation-marketing
Experience in Innovation- & Marketing-Projects for many years
75 Employees; Offices in Berlin and Beijing (China)
Agency of trommsdorff + drüner A subsidiary company of trommsdorff + drüner
specialized on Social Media, applications based in Beijing specialized on Social Media,
and enterprise 2.0 applications and enterprise 2.0 in China
Lars-Alexander.Mayer@td-berlin.com

3. Room 1509, 15th Floor Building A, Sanlitun SOHO,
No.8 Gongti North Road, Chaoyang District, Beijing 100027
特德营销咨询（北京）有限公司
北京市朝阳区工体北路8号院三里屯SOHO A座15层1509室 北京 100027
Lars-Alexander.Mayer@td-berlin.com

4. MSH CHINA - Social Media Reporting
IMPRESSIONS
Gaining consumer and market insights through online monitoring.
Lars-Alexander.Mayer@td-berlin.com

5. BOSCH CHINA - Social Media Workshop
IMPRESSIONS
Day 1 Day 2 Day 3
Hosting social media trainings and workshop for top-level managers
Lars-Alexander.Mayer@td-berlin.com

6. DR. OETKER CHINA - Pizza Box
IMPRESSIONS
Promoting China’s first frozen pizza through on- and offline channels
Lars-Alexander.Mayer@td-berlin.com

7. VOLKSWAGEN CHINA – My Blue Mobility Mobile App
IMPRESSIONS
Informing customers about sustainable driving behaviours in a playful way
Lars-Alexander.Mayer@td-berlin.com

8. VOLKSWAGEN CHINA – The People’s Car Project
IMPRESSIONS
Open Innovation Platform PCP Mobile App
Exploring Chinese people’s creative ideas for automotive innovation
Lars-Alexander.Mayer@td-berlin.com

9. How China and Germany differ in terms of Social Media…
>500
Internet Users (Mio)
65 318
via mobile
14 (Mio)
Avg. 74 minutes Avg. 150 minutes
online/day online/day
Germany
Consolidated social Highly segmented
media landscape 90% read
social media landscape
BBS regularly
(Million)
Social media is first of all a Social media is business, with
big idea and not profit-driven most networks highly profitable rural urban
Source: CNNIC reports 2009, 2010, 2011 2008 (Dez) 2009 (Dez) 2010 (Dez) Source: CNNIC Chinese rural internet development report 2010 (Apr)
Lars-Alexander.Mayer@td-berlin.com

10. China Social Media Newsletter
If you want to stay up-to-date on Social Media in China…
… then sign-up for our Social Media Newsletter by
sending an E-Mail with subject line ’! to
socialmedia@td-berlin.com
Lars-Alexander.Mayer@td-berlin.com

11. Career and Internships
If you are interested in an internship or start your career…
… then send an eMail
with your application to
recruiting@td-berlin.com
Lars-Alexander.Mayer@td-berlin.com

12. Contact
If you are looking for a German management consultancy …
… with Chinese market expertise located in Germany
… with German Thinking located in China
then contact us!
Dipl.-Ing. Lars-Alexander Mayer
Address Rosenstraße 18, 10178 Berlin
Fon +49 (0) 30 2787 60-0
eMail Lars-Alexander.Mayer@td-berlin.com
XING Xing.com/profile/LarsAlexander_Mayer
Lars-Alexander.Mayer@td-berlin.com

13. THANK YOU!
Lars-Alexander.Mayer@td-berlin.com

14. What the PCP has achieved so far (Status 14/12/11)
90.000+
Car Ideas 260.000+
Registered Users
10.4 Million+
Visitors To Platform
280.000+ 9 Awards
Mobile App
Downloads 56%
Online Campaign Awareness
700.000+ 7.6 million+
Votes on Ideas 3 Million+ Views On PCP Videos
Fans On Social Media
Lars-Alexander.Mayer@td-berlin.com