1. How nonprofits can profit from digital and traditional media

3. WHAT THEY’RE GOOD FOR:
A. Getting your information out to a wide audience.
B. Generating story ideas
C. Keeping your group’s name out there.

4. Success stories Professional Training
New Employees New Programs
New Board Members Upcoming Events
Grant Awards Local Impact

6. HEADLINES GONE AWRY
4-H Girls Win Prizes for Fat Calves
Arson Suspect is Held in Massachusetts Fire
Hospitals are Sued by 7 Foot Doctors
Man Minus Ear Waives Hearing
Man Struck by Lightning Faces Battery Charge
Miners Refuse to Work After Death
New Vaccine May Contain Rabies
Plane Too Close to Ground, Crash Probe Told

7. Avoiding the newsroom trash can

8. Do-It-Yourself Public Relations

10. Developing good relationships with journalists

11. Show, Don’t Tell

14. Not As Painful As It Seems