Shutter Island Poster analysis

1. Analysis into
Ancillary Products
– Movie Poster 1 -
Shutter Island
By Daryl Teague

2. Font
The font on this
movie poster is bold
and stands out well
due to the sans serif
font and the size, this
make it easily visible
by the audience and
can encourage them
to watch the film.
These fonts are
conventional of the
psychological thriller
genre and movie
posters as they are
typically used and
appeal to the target
audience.
The tagline “someone
is missing” is also in
sans serif font and is
also easily visible so it
can encourage the
target audience to
watch the film too.
The Shutter Island
title has a distress font
which ties in with the
rocky island and
theme and also gives a
sense of mystery and
danger.

3. Colours
The colours used on this movie
poster are typically dark and
mysterious as they signify evil and
danger, the black colours show
darkness and the red shows
blood, the white colours also
contrast these and allow them to
stand out well to the audience
which encourages them to read it
and watch the movie. The colours
are conventional of psychological
thrillers as they signify themes with
tie in with the genre and the film,
they are also conventional of
movie posters as they are typically
used.

4. Images
This movie poster holds two
main images, one being of the
main actor Leonardo DiCaprio
who is a very successful and
famous actor, as he uses up half
of the movie poster, this makes
him easily visible which
encourages the audience to
watch the film as he has been
in highly acclaimed
psychological thrillers such as
Inception. The other image of
the island establishes the
setting, the dark colours and
mist suggest that it is mysterious
which ties into the genre and
appeals to the target audience.

5. Layout
The layout of the movie
poster is very simple and
professional, as the main
images are placed at the
top and the middle, with the
majority of the text at the
bottom. The route of the eye
is on Leonardo DiCaprio
which can encourage the
audience to watch the film
due to his past work. This
layout is conventional of
movie posters as it shows the
main character and the title
which is typically used and
shown visibly well in the
poster.

6. Key Points
Established
setting.
Large visible fonts
which are dark
colours and signify
conventional themes.
Dark lighting to
suggest to evil and
mystery.
Tagline to
encourage the
audience to
watch the film.
Large image of main
character.