1. 1
U.S.A. OfficeU.S.A. Office
525 Race Street, Suite 250 San Jose,
CA 95126, U.S.A.
China OfficeChina Office
Rm. 1201, Zhonghai Plaza, 18th
Road Bohai,
Binzhou City, Shandong, 256600 P.R. China.
Malaysia OfficeMalaysia Office
3rd
F, IRIS Smart Complex, Technology Park Malaysia,
Bukit Jalil, 57000, Kuala Lumpur, Malaysia
Taiwan OfficeTaiwan Office
9F-1, No. 110, Sec. 3, JhongShan Rd., Jhonghe City,
Taipei County 235, Taiwan
Indonesia OfficeIndonesia Office
Gelong Baru Utara, No 5-8 Tomang Blue Dot Center Blok E-F
Jakarta, Indonesia
3 Months Before
and 3 Months After
Entering Japan
Market
By: Liew Choon Lian
Group Chairman
Japan OfficeJapan Office
2-3-16, Kugenumasinmei, Fujisawa,
Kanagawa, Japan 251-0021

2. 2
Company BackgroundCompany Background
ImaginationImagination PersistencePersistence
Red Herring Asia ’08
Top 100 Tech
Companies
(Hong Kong, Dec ’08)
Red Herring Global ’08
Top 100 Tech Companies
(San Diego CA, USA, Jan
’09)
A Red Herring 100 CompanyA Red Herring 100 Company
MDT Group of Companies
A market leader in providing value
engineering, systems
development and competitive
solutions in the fields of advanced
display, RFID, and wireless
information technologies

3. 3
Group of CompaniesGroup of Companies
MDT Japan Co.,MDT Japan Co.,
Ltd.Ltd.
TokyoTokyo
Multimedia DisplayMultimedia Display
TechnologiesTechnologies
Sdn. Bhd.Sdn. Bhd.
Kuala LumpurKuala Lumpur
MDT InnovationsMDT Innovations
Sdn. Bhd.Sdn. Bhd.
Kuala LumpurKuala Lumpur
RF JapanRF Japan
Co., Ltd.Co., Ltd.
Osaka & TokyoOsaka & Tokyo
CF-MDT Electronics,CF-MDT Electronics,
Science & Technology Co. Ltd.Science & Technology Co. Ltd.
Beijing & BinzhouBeijing & Binzhou
MDT Taiwan Inc.MDT Taiwan Inc.
Taipei & Shenzhen & San JoseTaipei & Shenzhen & San Jose
MDT-ACT Co., LtdMDT-ACT Co., Ltd..
KawasakiKawasaki
JakartaJakarta
MDT InnovationsMDT Innovations
SydneySydney
Track andTrack and
Trace Pty LtdTrace Pty Ltd

4. 4
MDT Worldwide OperationsMDT Worldwide Operations
TOKYO
-Holding Company
-Involved in Flat Panel Display
Products
BEIJING
-RFID Sales Office
SHENZHEN
-RFIC Design Laboratory
-Reader Assembly Plant
TAIPEI
-Flat Panel Display Sales &
Support Office
-Test and QA Center
KUALA LUMPUR
-Operation Office
-Security and Identification
Products
JAKARTA
-RFID Sales Office
SAN JOSE
-IC Design House
SYDNEY
-RFID Sales Office in JV
Company

5. 3 Months Before3 Months Before

6. Japan, Land of Rising SunJapan, Land of Rising Sun
日本
Sun Origin
3rd
Largest
Econom
y
High
Living
Standar
d
High
Purchasin
g Power
High Life
Expectanc
y
Low infant
mortality
rate
Ranked 18 among Ease
of Doing Business Index
2011

7. Understand What Japan Can Offer?Understand What Japan Can Offer?
Market & InfrastructureMarket & Infrastructure
DynamismDynamism
TechnologyTechnology
Culture & ArtsCulture & Arts
& many more& many more

8. The economy of Japan is the third largest in the world [1]
after the United
States and the People's Republic of China but ahead of Germany which is at
4th
in the rank. According to the International Monetary Fund, the country's per
capita GDP was at $32,608 or the 23rd highest in 2009.
Why Japan?Why Japan?
Few Distinctive Reasons Provided by JETRO [2]
on why to Invest in Japan:
• Japan — A Market of Enormous Potential
• Sophisticated Consumers with High Purchasing Power and Discerning
Tastes
• Promising Markets and Industries
• Home of the World's Top Companies
• A Gateway to the Asian Market
• Mature Investment Infrastructure
Source:
1:Wikipedia, http: en.wikipedia.org/wiki/Economy_of_Japan
2: JETRO, Japan External Trade Organization, http: http://www.jetro.go.jp/

9. Malaysia-Japan CooperationMalaysia-Japan Cooperation
Malaysia Encourage Look East PolicyMalaysia Encourage Look East Policy

10. Japan Top Key SectorsJapan Top Key Sectors
1. Automotive Parts
2. Retails
3. Information Communication
Technology (ICT)
4. Biotechnology
5. Medical Care
6. Environment
The Japan External Trade Organization has identified six key Japanese
sectors from an In-depth survey.
Source:

11. Real GDP growth rate in Japan (1956-2008)Real GDP growth rate in Japan (1956-2008)

12. Source: Global Property Guide
GDP per Capita - Japan Compared to ContinentGDP per Capita - Japan Compared to Continent

13. What Malaysians Can Offer to Enter Japan Market?What Malaysians Can Offer to Enter Japan Market?
1. Built a comprehensive market entry plan
in accordance to objective and budget?
2. Expose yourself to the Japanese market
through expo and trade shows?
3. Partnership with local agents for local
sales, support, consulting and
marketing / advertising services?
4. Established partnerships with
complementary Japanese companies?

14. Challenges of Entering Japanese MarketChallenges of Entering Japanese Market
1. Language barrier. English language
market in Japan is relatively small.
2. Service oriented market
3. Emphasized on product quality
4. Fast evolving product life cycle.
5. Product need to be distinctive and
unique.

15. Setting Up Business in JapanSetting Up Business in Japan
Source:

16. 3 Months After3 Months After

17. Nippon Antenna
Gyoda
Matsushita Fujisawa
Manufacturing Center
Fujisawa
System Solutions
Antenna Production & Testing
• Facilities include production plants in
Gyoda, Shanghai, Hamburg, Cavite,
Newbury & California.
• Product range includes RFID
antenna, radio antenna, satellite
antenna
• Matsushita premier TV
manufacturing plant for Panasonic
brand & RFID Tag
• Facilities & services include flip chip
bonding machine, bare IC mounting,
ACP process and IC tag packaging
Japan Technology PartnersJapan Technology Partners
• Maker of Toppan’s Kamicard™
• Security printing and passport
solution provider
Toppan Printing Co., Ltd
Tokyo
RF Japan Co., Ltd
Tokyo & Osaka
• Joined Japanese national RFID
initiatives and developments
• R&D in IC, tag, and scanner design
• Innovation center RFID technology
and integration of RFID systems
Scanner, Tag Design
Security Printing, Passport
Booklet & Kamicard™

18. RF-SIM Product :
Next Generation SIM Card
with RFID
BHR300 Bluetooth RFID
Reader
MD770R derived end
product
UMR300 RFID Reader
Dongle
MD770R derived end
product
MDT Product Sold in JapanMDT Product Sold in Japan
MD770R: World Smallest
RFID Reader Module

19. MDT’s Collaboration Counterparts in JapanMDT’s Collaboration Counterparts in Japan

20. Understanding, Encourages Bilateral CommerceUnderstanding, Encourages Bilateral Commerce
MDTi Japan RFID Technical
Conference, Tokyo, Japan
MDTi-SHIMADZU RFID Event,
Kyoto, Japan
MDTi-SIRIM-Panasonic Bilateral
Event,
Osaka, Japan

21. 21
MDT Group of CompaniesMDT Group of Companies
3rd Floor, Iris Smart Technology Complex, Technology Park Malaysia,
Bukit Jalil, 57000 Kuala Lumpur, Malaysia.
Tel: 60 (3) 8996 8800 Fax: 60 (3) 8996 8211
www.mmdt.cc enquiry@mmdt.cc