This presentation from MATRADE discusses their roles in promoting ICT exports from Malaysia. MATRADE has over 35 trade offices globally and works to promote ICT exports through trade fairs, specialized marketing missions, and providing market intelligence and business matching services. The presentation outlines MATRADE's work program for 2012, which includes over 120 programs like trade fairs, sector-focused SMMs, and flagship events to promote ICT exports to key markets like ASEAN, South Asia, and West Asia. Trends discussed include growth in mobile technologies, cloud services, and security solutions. MATRADE aims to facilitate greater ICT exports by introducing Malaysian companies and providing support through their global network of offices.
2. ABOUT MATRADE
ROLES IN PROMOTING ICT EXPORTS
WORK PROGRAMME 2012
MARKET TRENDS & OPPORTUNITIES
THE WAY FORWARD
www.matrade.gov.my Malaysia External Trade Development Corporation | 2
3. Malaysia’s National Trade Promotion Organization
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4. MATRADE
REGIONAL OFFICES
Penang, Johor,
3
Terengganu
Sabah & Sarawak 2
London Warsaw Moscow
The Hague Frankfurt Kiev
Toronto Paris Budapest
New York Tashkent Beijing
Milan Istanbul Chengdu
Los Angeles Guangzhou Seoul Tokyo
Miami Osaka
Cairo Shanghai Taipei
Mexico City Mumbai
Dubai Hong Kong
Jeddah Bangkok Hanoi Manila
Phnom Penh Ho Chi Minh City
SUMMARY OF MATRADE
OFFICES BY REGION Chennai
North America 4 Singapore
Latin America 4 Nairobi
Jakarta
Western Europe 5
Eastern Europe 6 Sao Paulo
Santiago
Africa 3 Johannesburg
Buenos Aires
Asia 21 Sydney
West Asia 2
North East Asia 9
ASEAN 7 35 Trade Offices
Australasia 1
South Asia 2 8 Marketing Offices
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5. ABOUT MATRADE
ROLES IN PROMOTING ICT EXPORTS
WORK PROGRAMME 2012
MARKET TRENDS & OPPORTUNITIES
THE WAY FORWARD
www.matrade.gov.my Malaysia External Trade Development Corporation | 5
6. TRADE
PROMOTION
MARKET
INTELLIGENCE
BUSINESS
MATCHING
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7. Emerging & high growth
markets
Exploring vertical industries
Market access through partnerships
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8. ICONIC • Projecting national branding
• e.g. : CeBIT @ Hannover, Germany, GITEX @
TRADE FAIRS Dubai, UAE
• High growth markets
SMM • Explore, establish & continuous
engagements
Promo • Emerging, developing and far markets
Booths • Mitigating risks/costs
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9. ABOUT MATRADE
ROLES IN PROMOTING ICT EXPORTS
WORK PROGRAMME 2012
MARKET TRENDS & OPPORTUNITIES
THE WAY FORWARD
www.matrade.gov.my Malaysia External Trade Development Corporation | 9
10. TOTAL : 120 4
SMMs
programmes
16 3 trade fairs
sectoral focused
Target markets
ASEAN Flagship events
SOUTH ASIA MSE/PROJECT QATAR
WEST ASIA INTRADE Malaysia
EAST ASIA
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13. TRADE FAIR
Event : CeBIT 2011
Date : 6 - 10 March 2012
Venue : Hannover, Germany
Type Of Event : Trade Fair
CeBIT is the world’s largest and most international information technology expo. Organized by Deutsche
Messe AG, the expo gathers suppliers and users together and serves as an international meeting place for
experts, opinion-formers and top decision-makers. Participation comes under CeBIT Pro, based on three
different segment of product and services that includes:
BUSINESS COMMUNICATIONS ICT INFRASTRUCTURE
BUSINESS IT
& NETWORKS
Broadband Technology &
Business Transformation Display & TV Technologies
Solutions
Cloud Services Next Generation Networks Computer, PC
Notebooks, Netbooks And
Autoid/RFID Network Components
Tablet PC
Webciety IP Technologies Next Level S3D
Data Center Technologies &
Security World Computer Peripherals
Solutions
Machine-Machine
Wireless Communications Visual & Audio Technologies
Communication
Banking and Finance Mobile Solutions Consumer Electronics
Smart Phones
Telematics
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14. MALAYSIAN PAVILION : 6 booths
(www.hktdc.com/fair/ictexpo-en)
The 9th International ICT Expo for information and communications technology links product and
service providers with buyers. With 76% of exhibitors coming from overseas, ICT Expo 2011
housed group pavilions of leading companies from Australia, Canada, the Chinese mainland, the
Philippines and Taiwan. Exhibitors, providing e-logistics and retail technology were, at the
fair, along with those from sectors such as smart phone & tablet, cloud computing & open
source, digital living & telecom, networking & & wireless, enterprise solutions and IT outsourcing.
Some of the ICT products and services that being targeted to be showcase:-
– Cloud Computing & Open Source
– Digital living & Multimedia
– E-Logistics & Retail Technologies
– Enterprise Solutions & IT Sourcing
– Home-grown Innovations
– Smartphone & Tablet
– Telecom, Networking & Wireless Technologies
– Trade Related Services
Closing Date for Registration : 15 February 2012
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15. SPECIALIZED MARKETING MISSION
ICT TO JAKARTA, INDONESIA
Date : 24 – 27 APRIL 2012
Type Of Event : Specialized
Follow up from SMM 2011.
The objectives of the mission are:
(a) To strengthen the collaboration between Malaysian and Indonesia companies in ICT
software and related services;
(b) To promote exports of Malaysian ICT software and services to Indonesia;
(c) To explore further on market potential in Indonesia as the largest market in South East Asia.
Closing Date for Registration : 22 February 2012
Target : At least 10 ICT companies
Contact Person : Ms Nur Azni Aziz (nurazni@matrade.gov.my)
SEMINAR ON DOING ICT BUSINESS IN INDONESIA : 16 February 2012 @ MECC, MATRADE.
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16. SPECIALIZED MARKETING MISSION
HIGH TECHNOLOGY INDUSTRIES
IN CONJUCTION WITH VISIT
BY MiGHT TO CANADA
Date : 30 April – 4 May 2012
Type Of Event : Specialized
Type of product/services:
• Aerospace
• ICT (innovative technologies & solutions)
• Clean technology
FURTHER
• Transportation DETAILS TO BE
• Oil and gas ANNOUNCED
• Agriculture
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17. SPECIALIZED MARKETING MISSION
ICT TO HO CHI MINH CITY, VIETNAM
Date : 21 – 24 May 2012
Type Of Event : Specialized
This marketing mission will enable Malaysian ICT companies to explore business opportunities and
discover more about the ICT industry in Vietnam. With a free market system and open door policy
to foreign companies in recent years, it has become an attractive destination for ICT companies to
leverage on the rapid growth of its ICT industry.
Closing Date for Registration : 16 March 2012
Target : At least 10 ICT companies
Contact Person : Mr Mohd Adzmir Amirudin (adzmir@matrade.gov.my )
SEMINAR ON DOING ICT BUSINESS IN VIETNAM : 14 March 2012 @ MECC, MATRADE.
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18. SPECIALIZED MARKETING MISSION
ICT TO BANGKOK, THAILAND
Date : 11-14 June 2012
Type Of Event : Specialised
Based on the feedback from industry, they are keen to penetrate Thailand market for them to
leverage on new business opportunities in Thailand. MATRADE Bangkok has also indicated their
support to organize this event in 2012. The focus will be more on software and related services such
as :-
Banking Solution
E-Government
SME Solution
Large Enterprise Solution
Closing Date for Registration : 16 April 2012
Target : At least 10 ICT companies
Contact Person : Mr Muzzafar Shah Hanafi (muzzafar@matrade.gov.my )
SEMINAR ON DOING ICT BUSINESS IN THAILAND : 4 APRIL 2012 @ MECC, MATRADE.
www.matrade.gov.my Malaysia External Trade Development Corporation | 18
19. SPECIALIZED MARKETING MISSION
ICT SOFTWARE AND RELATED SERVICES
TO DHAKA, BANGLADESH
Date : 17 – 20 September 2012
Venue : To be confirmed
Type Of Event : Specialized
Description:
This marketing mission will enable Malaysian ICT companies with focus on ICT software and its
related services to explore business opportunities and discover more about the industry in
Bangladesh. While its ICT industry is relatively new compared with other business sectors, the
untapped potential and growth of its ICT infrastructure has attracted many companies around the
world to partake in its ICT development plan.
Closing Date for Registration : 6 July 2012
Target : At least 10 ICT companies
Contact Person : Mr Mohd Adzmir Amirudin (adzmir@matrade.gov.my )
SEMINAR ON DOING ICT BUSINESS IN BANGLADESH : 4 JULY 2012 @ MECC, MATRADE.
www.matrade.gov.my Malaysia External Trade Development Corporation | 19
20. TRADE FAIR
Description :
GITEX TECHNOLOGY WEEK 2012 is at the forefront of industry integration and leadership.
Technology buyers visit GITEX TECHNOLOGY WEEK to source the right products and solutions to
deliver continual innovation and transformation for their businesses. At the forefront of the
region’s ICT development, GITEX is a pivotal event for over 3,500 international and regional
exhibitors each year. The exhibition attracts senior executives and more than 136,000 ICT
professionals from over 135 countries covering a targeted framework of vertical sectors each year.
Date : 14 – 18 October 2012
Venue : Dubai International Convention and Exhibition Centre (DICEC)
Event Website : www.gitex.com
Type of Event : Specialised
Malaysian Pavilion : 10 booths
Closing Date : 30 April 2012
Contact Person : Ms Nur Azni Aziz (nurazni@matrade.gov.my )
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21. 30 APRIL – 3 MAY • DOHA EXHIBITION CENTRE @
2012 ENTRANCE 2, HALL 4
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22. Date: (29 April 2012; Build up) Co-located within Project Qatar 2012
(30 April – 3 May 2012; Show day) & leverage on exhibition track record
(4 May 2012; Teardown) (1,750 local and international
Time: 4pm – 10pm exhibitors participated in 2011)
Main Organizer: IFP Qatar
Al Sraiya Group building
Ibn Seena Street, Al Muntazah Area,
P.O.Box: 22376, Doha, Qatar
Tel: +974 44325693
Email: info@ifpqatar.com
DEADLINE : 20 January 2012 (Tuesday)
www.matrade.gov.my Malaysia External Trade Development Corporation |
23. TARGETED SECTORS / PARTICIPANTS
TOTAL: 60 companies
Environment
Management Construction &
Services Professional Services
IT & Related to
Communication Construction Cluster
Technology Malaysian
Cluster
Pavilion
15 30
companies companies
15
companies
Building Materials
Cluster
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24. CONCURRENT EVENTS
The following programmes will be
organized during MSE 2012:-
International Business Meetings
with Targeted Clientele;
Roundtable Discussions;
Visits – Public Works Authority
(Ashgal), Qatar Building Co.
www.matrade.gov.my Malaysia External Trade Development Corporation |
25. ABOUT MATRADE
ROLES IN PROMOTING ICT EXPORTS
WORK PROGRAMME 2012
MARKET TRENDS & OPPORTUNITIES
THE WAY FORWARD
www.matrade.gov.my Malaysia External Trade Development Corporation | 25
26. Mobile telecommunications & computing – key drivers of future growth
(equipment, services, applications & solutions)
Potential ICT services for exports – software, applications and system
development/integration for banking/finance, government, healthcare,
education and other business sectors.
Increasing importance of ICT security due to frequent risks of malware, cyber
threats & compliance to regulations.
Outsourcing of ICT services – cloud services, SaaS, business support services
The global e-Commerce market – US$963 billion (2013) with average growth
15-20% (Goldman Sachs)
B2C – e-commerce services & mobile apps services in high populated
countries/regions (e.g. high growth in China)
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27. Hardware & software design services
IT consulting, system integration, IT
education and training, and IT operations
management, software development
(industrial
application, entertainment, content, semi-
finished, processing platform and OEM).
HIGH GROWTH
CAGR ICT market growth :
MARKETS 12% (2010-2015)
- West Asia Government invested
heavily to enhance ICT
infrastructure
DEVELOPING CAGR ICT market growth :
COUNTRIES 12% (2010-2014)
ICT spending US$8.7 billion
- Africa in 2014, from US$5.4 billion
- South America in 2010.
Software, animation & data
centre
CAGR ICT market growth : 17% (2011-2015)
ICT spending forecast to increase to US$5.1billion in 2011, from
US$4.5 billion in 2010.
Growing investment in data centres and other ICT infrastructure
will drive demand for ICT services.
2015 - ICT hardware market value US$9.6 billion.
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28. ABOUT MATRADE
ROLES IN PROMOTING ICT EXPORTS
WORK PROGRAMME 2012
MARKET TRENDS & OPPORTUNITIES
THE WAY FORWARD
www.matrade.gov.my Malaysia External Trade Development Corporation | 28
29. Introduce
WAY your MATRADE HQ
FORWARD company to REGIONAL & TC OFFICES
MATRADE
Introduction
Networking
Visit TC Enlighten TCs on potential
Offices buyers / business partners
Promotional materials
Feedback E&E & ICT Section
Continuous
Outcomes TCs & MOs
Communication
Future programmes Business Partner/Buyers
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30. For more information please contact us at:
Menara MATRADE
Jalan Khidmat Usaha, Off Jalan Duta
50480 Kuala Lumpur
Malaysia.
W : www.matrade.gov.my
E : info@matrade.gov.my
T : +603 6207 7077
F : +603 6203 7253
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