2. Overview
1 billion users estimated in 2014
65% in Asia Pacific
Quadruple rate of growth in 2011 onwards
5-20% bank income from online transaction & mobile banking
(source: Berg Insight & Juniper Research)
Massive Opportunity
Indonesia’s middle class will get wealthier
73% of population in indonesia use mobile
phone
3. Survey and Research
In the course of the next 10 years, a new
generation—Generation C—will emerge. Born
after 1990, these “digital natives,” just now
beginning to attend university and enter the July 2011: Based on Nielsen's survey
workforce, will transform the world as we know 48 percent of Internet users in Indonesia used a
it. Their interests will help drive massive change mobile phone to access the Internet, whereas
another 13 percent used other handheld multimedia
in how people around the world socialize, work,
devices, the highest dependence on mobile Internet
and live their passions—and in the information access in Southeast Asia
and communication technologies they use to do
so. May 2011: Based on TNS research
Source : Booz & Company analysis Indonesia is the world's second largest number of
Facebook users and the third largest number of
Twitter users. 87 percent of Indonesians who go
online have social networking site accounts
Are you ready
to Based on Yahoo Net Index survey released in July
2011
Internet in Indonesia sat in the second row after
television. 89 percent of users connected to social
networking, 72 percent web browsing and 61
percent read the news
4. The Fastest & Widest Access
Prima All Devices
Bersama Bill Payment
6. Who Are The Target Customers?
The Market What They Need
Connectivity
Unbanked Gen C
Accessibility
Gen Y Flexibility
Gen C : Born after 1990 Gen Y : Born after 1980
73% of Indonesia Middle-Class Population Uses Mobile Phone
7. Brand Association
Cool
Secure Easy
Wide
Fast
Access
Convenience Flexible
11. Fitur Lainnya
Manage My Account
Transfer
- Account Inquiry
- to my CIMB account
- View/download transactions
- to other’s CIMB account
- View scheduled transactions
- to accounts in other banks
• Clearing (SKN)
• RTGS
- Overseas remittance
Bill Payments
- Mobile phone Prepaid Reload
- Electricity - Mobile phone
- Education - Entertainment:
- Loan instalment (Blitzmegaplex)
- Internet/Cable TV - Prepaid Electricity
- Insurance
- Flight tickets
Contact Us Other Services
- Compose Message - Change mPIN profile
• Inquiries - Change email address
• Others - Change password
- Manage account view
- Manage transaction limit
12. mPIN registration via ATM,
mPIN is additional dynamic
SST, Website password security required to
perform financial transaction in
Activation via Website CIMB Clicks. It is only sent to
registered mobile number for
Manage & send mPIN added security and can only be
request
used once.
Use mPIN to transact in CIMB
Clicks