2. How can analytics actually help create creative?
Can creative teams work with the analytical
team?
How do you pull context into analysis and
interpret the data?
Is KPI dead?
What is a real life case where analytics helped
direct the creative work?
Notas del editor
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By looking at the why, and working back to the what, we are able to create activations that go beyond logos and sponsorships. We create ideas that consumers can, and want to participate in.\n