Branding Blitz is a signature session by TRI Leadership Resources to help organizations understand how branding works and how to make and keep the four promises that will make your organization a brand leader. This particular session was designed and delivered for FBLA-PBL's State Adviser Summit.

1. Branding Blitzpresented by

2. we all know a little bit about BRANDING let’s see what you know!

3. STEP 1As an INDIVIDUAL rank the following brands 1-10. Place your answer in the “A: YOUR RANK”STEP 2In a TEAM of 2-3 peopleshare your ranking and determine as a group how these brands rank. Place your answer in “C: TEAM RANK”STEP 3Write down the “EXPERT RANK” and determine the ABSOLUTE DIFFERENCE between your individual and team rankings.

4. The World’s Top 10 Brands As of 1/10 Research by BusinessWeek & InterBrand

5. The World’s Top 10 Brands 1 10 3 4 6 5 7 9 8 2 As of 1/10 Research by BusinessWeek & InterBrand

6. Top 3 Teen Brands As of 1/10 Research by BusinessWeek & InterBrand

7. Top 3 Teen Brands As of 1/10 Research by BusinessWeek & InterBrand

8. Branding begins EARLY

9. FINDING ELVIS

10. FINDING ELVIS ELVIS! EAGLE DUCK CHICKEN EGG

11. FINDING ELVIS What was Elvis’s special power?

12. Samples of Individual Brands

13. Brand Impact Captain Marvel, Jr. “America’s Most Famous Boy Hero” inspires a young Elvis

14. So, what is BRANDING?

15. It’s beingTOP OF MIND

16. Top of Mind Awareness Fast Food Theme Park Soft Drink Detergent Cell Phone Tissue Car Cruise Line Shoe NFL Team Airline Web Browser Toothpaste Pain Reliever

17. It’s beingCLEAR

19. It’s beingEXCITING

21. It’s beingBOLD

23. It’s MAKING & KEEPING APROMISE

24. FORMULAfor your BRANDING PROMISE

25. BRANDING FORMULA HIGH VISIBILITY + High Quality Experience High Ease of Use High Performance High Accessibility

26. DISNEY

35. STEP 2: HIGH ____________ How are you FUN? How are you COOL? How do you help students WIN? How are you YUMMY?

36. Branding Blitz p r e s e n t e d b yTRI Leadership ResourcesPhone: 202-664-1174Web: www.teamtri.com Twitter: @TeamTRIFacebook: www.facebook.com/trileadership Search us on SlideShare, YouTube, and LinkedIn!

37. BREAK TIME!