This document discusses using social media for associations. It recommends understanding key concepts like socialnomics and crowdsourcing. Social media allows for direct communication, feedback, and networking among members and leadership. While still emerging, popular platforms include Facebook, Twitter, LinkedIn, and WordPress. To succeed, associations should create a social media presence and plan, continually post quality content like industry news and events, and promote across various channels. Tracking and evaluation are also important. Social media resources exist to help associations implement an effective strategy.

1. SOCIAL MEDIA
for
Associations
by To ni Pa rk er CAE, RCE, MCP, GR EEN, eP RO

2. Handouts
Find this slideshow on...

3. TODAY, we Will...
Understand the Buzzwords
Learn WHY Associations
Learn Where to START,
and to EXCEL
Resources to get YOU
Farther

4. SOCIAL MEDIA...
Mess or Beautiful?

5. Reason #1 = Socialnomics
Social Media IS...
the Future of Communications
Social Media IS...
the Future of Marketing
Socialnomics

6. Reason #2 = Net working
Direct, Two-Way COMMUNICATIONS
Opportunity for Instant Feedback
Reach out to Membership
Bond with Leadership
Business Happens...But is NOT the Focus

7. Crowdsourcing
Social Media IS Online Collaboration, Real Time
CROWDSOURCING

8. World Wide Web Grows Up
Web 1.0, Web 2.0 & Social Media
The Ice Cream Explanation

9. Social Media in it’s Infancy
Web 3.0 is Next
Social Media is
Integrating into Daily Life
Smart Phones for All
iPads in College
Affordable Netbooks
Feedback Posts to Facebook
We don’t know what will survive, and what will
thrive. But there are a few that come to mind...

10. Big Names in Social Media
(or What Stuck)

11. Facebook...
Where to Begin

12. Twitter...
Where to Begin

13. LinkedIn...
Where to Begin

14. WordPress...
Where to Begin

15. Create Your Presence
Make a Plan
Create, Publish, Promote
Evaluate
Chart the Flow
Blog, Facebook, Twitter
Compile Profile Information
Logo Appearance

16. Raise Your Baby
Upkeep & Responsibilities
Record, Publish, Promote
Evaluate
Timetable for...
Reliability
Tracking
Variety of Media

17. Promote, Promote, Promote!
Website
Newsletters
Stationary
Business Cards
Posts to Local Blogs
Email Signatures
Ask for Feedback

18. Other Tools You Need

19. The Secrets to Success....
Quality Content, Evaluation
Be the Trusted Intermediary!
Utilize Existing Content
On REALTOR.org or eNews
No RPAC Donations Requests
RSS Feeds of Popular Blogs
Google Alerts
Use Existing Measurement Tools
Facebook, Twitter Tracking Tools
Blog Tracking Tools, Website Visitations

20. Types of Content
Event Announcements and Updates
Market Statistics
General Association Announcements
Discussions & Questions
Industry News
Technology Tips
Sales from the REALTOR Store
Thank Your Sponsors, Welcome Affiliates
HOW TO POST...Use Multi Media: Videos, Images, Links, Slideshows

21. REALTOR Social Media
Resources

22. Thank YOU for
Attending!