So you are creating a mobile app or have created one already, but don't know how to market it for best results. This guide will help you with many To Do points, to help you better promote your app to the World.
2. Introduction
Mobile Application Market is glutted with myriads
of Apps. Developers across the globe are creating
new apps at a furious rate. However, only a
handful number of apps are able to hit the
headlines.
Of course, these apps are
exceptional in content and design,
but what make these apps produce
some hefty bank balance for their
developers are some exceptional
marketing strategies devised
through comprehensive market
study.
3. Techniques
Before Launch:
The marketing strategies should
be planned even before its
development, as the sole
purpose behind creation of an
app is to sell it and not just
make it.
Developers often forget this fact
and that’s why their app only
adds to the tally of App Store/
Play Store and does nothing
else.
4. Before Launch Techniques
• You must add all those
features to your app that will
lure your potential customers.
• Choose an appealing name for
your app.
• Create a brilliant icon that
attracts customers.
• Make sure your app have all
the features that its
competitor apps have.
• Equip your app with social
elements like Facebook and
Twitter.
5. Before Launch Techniques
• High quality screenshots are
must for your app success.
• Optimize your app description
with popular keywords.
• Create a great web landing page
for your app.
• Create blogs for your app
usefulness and add videos on
YouTube and other popular
websites describing its working.
• Add that topping to your app
that makes it unique.
6. Before Launch Techniques
• Carefully select the category for your
app, otherwise your potential
customers may keep looking for your
app in other segments.
• Extensive market survey must be done
in order to release the app at the right
time.
7. Techniques
After Launch:
Once you have sincerely taken care
of all the essential before launch
techniques, you can be sure of
some great luck coming your way.
You can’t get easy now, as
the initial few days after
the launch of your app will
decide its future!
8. After Launch Techniques
• Visit every website, blog,
forum where you see your
customers coming and
post about your app.
• Hire PR agencies if your
budget allows.
• Do burst campaigning
and make huge sounds
bragging about your app.
• Get your app reviewed on
popular app websites.
9. After Launch Techniques
• Send emails to your potential
customers describing its features.
• Give exciting offers on its download.
• Keep posting about it on social media
website and encourage users to review
your app.
• Upgrade its features time to time that
will help it stay longer in the race.
10. After Launch Techniques
• Get associated with
a company or brand
that can open more
gates to make your
app popular.
• Last but not the
least: keep buzzing
about it.
11. Above all only an
exceptional app can
make exceptional
revenues, so don’t try
to fool the customers
and give your best
effort!
12. About Us
TechAhead Software is a leading name in Mobile
Application Development. We have years of expertise
in developing successful apps across diverse genres
for various platforms including iOS, Android, Windows
and Blackberry.
Got an app development requirement? Contact Us on
info@techaheadcorp.com for a Free Quote
You can also reach us on:
Facebook - www.facebook.com/TechAhead
Twitter - www.twitter.com/TechAhead
LinkedIn - www.linkedin.com/company/techahead