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Freshwater publisher presentation (03 11-12)

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Michael DeAloia
Michael DeAloia

Presentation to fellow publishers of Issue Media Group.

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Program Description 2012 – IMG Conference
SPECIAL REPORTS • Allows the client a targeted report • Concentrated editorial content around an issue that is important to the client • Integrated multi-media (i.e. – video and podcasts) • Can be delivered as a singular report or as an annual program (quarterly, semi-annual)
CLIENT: CLEVELAND + • Cleveland + is a non-profit that is responsible for crafting a regional marketing message for the 18-county region of Northeast Ohio • Attracted to the “creative class” but unable to reach them • Quarterly focus on focused narrative
“THE WHY” • Changed focus from Fortune 500 messaging to Entrepreneurship/Creative Class • Wanted to change the quality of its video offerings • Freshwater offered a significant reach, enhanced multi-media, improved video quality • All for a price that helped a marketing budget reduction
“SEALING THE DEAL” • Value • Enhanced Deliverables • Focused Content • Partnership
Q&A

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Freshwater publisher presentation (03 11-12)

  • 2. SPECIAL REPORTS • Allows the client a targeted report • Concentrated editorial content around an issue that is important to the client • Integrated multi-media (i.e. – video and podcasts) • Can be delivered as a singular report or as an annual program (quarterly, semi-annual)
  • 3. CLIENT: CLEVELAND + • Cleveland + is a non-profit that is responsible for crafting a regional marketing message for the 18-county region of Northeast Ohio • Attracted to the “creative class” but unable to reach them • Quarterly focus on focused narrative
  • 4. “THE WHY” • Changed focus from Fortune 500 messaging to Entrepreneurship/Creative Class • Wanted to change the quality of its video offerings • Freshwater offered a significant reach, enhanced multi-media, improved video quality • All for a price that helped a marketing budget reduction
  • 5. “SEALING THE DEAL” • Value • Enhanced Deliverables • Focused Content • Partnership
  • 6. Q&A