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The Four Pillars of Social Media
1. Social Media: The Four Pillars Michael C. DeAloia LNE Group ( www.lnegroup.com ) #socialmedialab @Techczar @TechCzar
2. What is Social Media? Should I give a hoot? Trends in Social Media. What are the “freaking” rules of Social Media? #socialmedialab @Techczar Seven Zen conditions of Social Media. The Four Pillars.
3. So what is Social Media? #socialmedialab @Techczar
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6. “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini (www.techczar.blog.com) #socialmedialab @Techczar
7. #socialmedialab @Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Technologies 2009
8. “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 #socialmedialab @Techczar
34. Can I get a witness… Or will somebody please tell me the rules… #socialmedialab @Techczar
35. “ 93% of Social Media users believe a company should have a presence in Social Media.” -Cone, Business in Social Media Study, September 2008 # socialmedialab @Techczar
36. “ Social Media is all about the Dialogue.” #socialmedialab @Techczar
81. Social Media Checklist 1. Social Media Surveys/Interviews 2. Social Media Strategy -Define Team -Focus on Select S.M. Tools 3. Social Media Corporate Policy -What not to say -Disclaimers -Set Rules of Usage 4. Editorial Calendar 5. Email System 6. Analytics
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83. Michael C. DeAloia “ Tech Czar” Email: [email_address] Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com/lnegroup www.facebook.com/techczar Blogs: www.techczar.blog.com www.coolhistoryofcleveland.blog.com Twitter: www.twitter.com/techczar SOCIAL MEDIA STRATEGY TEAM Kristina Kratzer Email: [email_address] 216-781-9000 ext 112 (O)