Techmaza Infotech offers 2 months of Internship programs in Web development and Digital Marketing. This program helps students to learn and do practical wok on our live projects based in Web Development and Search Engine Optimization.

1. Website Design &
Development
www.techmazainfotech.co

2. About Techmaza
Infotech
What is TechMaza Infotech?
Techmaza Infotech is a web development and Digital Marketing organization t
hat has expertise in Web and Search Engine Marketing. We build creative and
advanced websites that suites our client motto and business role. Our 24by7 s
ervice makes us unique and more interactive for solving complex issues based
on web development and online marketing.
Why to Choose TechMaza Infotech?
At Techmaza Infotech we not only deliver project goals but we also maintain r
elations to let our clients remain satisfied with the work done on time. With af
fordable pricing and detailed reporting Techmaza leads ahead in every criteria
of Web and Online marketing.
History Techmaza Infotech!
Techmaza Infotech was established in the year 2009 and was an Education po
rtal before carrying domain called Techmaza.com which still exists, it was built
to help engineering and graduating students who seek free projects online.
Thus with growing number of queries for Web and SEO Techmaza Infotech is n
ow an organization holding good amount projects in Website development and
Digital Marketing.

3. What Do We Do?
 The Internet gives you the opportunity to promote
your company, your products and your services on a
worldwide basis through your own website. We are
here to help you accomplish this.
 We offer affordable website design and development
services for individuals and small businesses by
ascertaining your target market and evaluating your
particular website needs.
 We create shopping cart solutions to sell your
products and services on the Internet and also
develop websites in different languages.

4. Mission Statement
It is the mission of Techmaza Infotech to create
websites to:
 Bring customers to your door
 Maximize your visibility
 Ensure that you are found on the Information
Superhighway.
 Reflect the personality of your business
 Work as an around-the-clock employee for you
 Provide product and company information to your
customers
 Market yourself and your business online

5. Our Services
E-business
Development
Searches
E-business solutions consultation to small and home-
based businesses at an affordable cost.
Website development, ranging from one to several
pages depending on your needs.
Make your website work better so that others can find
you on the World Wide Web.

6. Even More Services
CSS-P
Dynamic Site
Conversion
Content, appearance and structure of the website can
now be done entirely with Cascading Style Sheets.
Website pages are automatically updated using
database-driven code modifiable by the user.
Convert your FrontPage website into a Dreamweaver
website and take advantage of Macromedia products.

7. Open Source Applications
Wordpress
Joomla
Drupal
Opencart
Magento

8. Why Internship at techmaza?
 Training in Open
Source Application
 How to Build
Facebook Application
 How to Work with
Different types of
Online Web Servers
 How to customize
open source
application
 Domain and Web
Hosting
 Web Development and
Website designing
 How to build Mobile
friendly Websites
 CRM and CMS
Management
 Search Engine
Optimization
 Social Media
Marketing
 PPC Management

9. ONLINE
MARKETING

10. What is Search Engine Optimization?
How to Use Search Engine Optimizatio
n
Generate Traffic to your page
Need of Search Engine Optimization
Site Design & Development
SEO Factors

11. On Page Optimization
 Titles / Heading Tags in Contents
Link Title Tag
Description / Meta Tags
Keywords / Content of webpage
Keyword Analysis / Keyword Proximity
Keyword Density / Internal Link Building
Internal Link Structure
Image Alt Tags
Header Keyword Optimization
Footer Keyword Optimization
Logo Optimization
Robots file / Anchor Text
Page URL renaming / re-writing
Web Page Size
Web Page Weight / Rank
Yahoo/Bing Feed Submission
Hidden Key Words

12. Off Page Optimization
Submission to search engines
Directory Submission
Deep Linking
Inbound Links
Blog and Article writing
Forums and social media optimization
Video Optimization
News and Press Release
Article Submissions
Directory Links
Search Engines
Press Release
Content Writing and Copyrighting
Call to Action
Copyscape and Duplicate Content Issues / Coding
Standards
Usage of all Tags
Larger Website Creation Techniques

13. SITEMAPS
ROR Sitemap / XML Sitemap
Google Verify File or Tag
RSS Sitemap / XML Sitemap
Yahoo Sitemap / HTML Sitemap
Regional + Local + International

14. Online Advertising
 Introduction to Pay Per Click (PPC)
Benefits and Significance of PPC
Google Adwords Campaigning
Google Adwords Account Configuration
PPC Campaigning Tools
Google Adwords Tools
Google Adwords Preview Tools
Google Adwords Editor

15. Google Adwords Campaign
 Utilizing Manifold Accounts
PPC Advertising Routing
Using My Client Center – MCC
Click-Through-Rates (CTR)
Association of Impression
Ad Creation for PPC Campaigning
Creating Effective Ad Groups and Titles
Measurement of Title, Description & URL
Pre-Requisites of Effective Ads

16. Google Keyword Research
 Introduction to Keyword Research
SEO-PPC Keyword Difference
Significance of Aimed Keywords
Top Class Targeted Keywords
Competitors' Keywords Analysis
Search Volume and Keywords Popularity
Bid Management in PPC
Significance of Bidding Techniques
Effects of Quality Score on Bid

17. Introduction to Web Analytics
 - What is Web Analytics
- Setting up an account and profile
- Adding users: Reports Interface -
- Introduction to Reports
- Discuss interface features
- Customizing dashboards
- Exporting Reports
- Custom Reporting to multiple ids
- Emailing reports to clients
- E-commerce Tracking

18. Visitors Reports
 - Different Types of Visitors
- Visitors Geographic Reports
- Network Reports ...etc.
 Traffic Sources
- Direct / Referral / Search Traffic
- Keyword Analysis
- Motion Charts
- Creation & Analysis of SEM reports
- Creation & Analysis of SEO reports
- Creating Campaigns & their mediums

19. Goals And Conversions
 - Importance of Standard Filters
- Importance of Goals and funnels
- Importance of Site Search
 Event Tracking
Linking with Adword - Metrics
Filters and Advanced Segments
- Key Performance Indicators (KPIs)
- Ad Versions
Site Content Optimization

20.  Affiliate Marketing - Generate leads or bring
in potential customers for business online and
get paid.
 Google Adsense - Why is the internet biggest
source of information? Do you think that people
just publish a blog or provide piece of
information for nothing?
 Email Marketing - We all receive emails that
keep on selling us something or the other. In
email marketing course learn 3 different and
successful methods of doing email marketing.

21. THANK
YOU