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WHY
UX
MATTERS
WHY UX MATTERS
and you should consider it
HELLO, MY NAME IS
RUI BARROCA
    Mobile UX Consultant
01. WHAT IS UX?
02. THE ROI OF UX
03. DESIGN FOR INTERACTION
04. FROM IDEA TO WIREFRAME
05. TOOLS & TIPS
WHAT IS UX?
‘‘   Aspects of how people use an interactive product:
     The way it feels in their hands,
     how well they understand how it works,
     how they feel about it while they’re using it,
     how well it serves their purposes
     and how well it fits into the entire context
     in which they are using it.
VALUABLE

CREDIBLE                 USEFUL



USABLE                  DESIRABLE

           ACCESSIBLE
THE ROI OF UX
√ INCREASED PRODUCTIVITY
√ REDUCED COSTS
√ INCREASED SALES
DESIGN FOR INTERACTION
‘‘
 Development of application flows
 to facilitate user tasks, defining
 how the user interacts with site


              ’’
 functionality
‘‘
 Development of application flows
 to facilitate user tasks, defining
 how the user interacts with site


              ’’
 functionality
FROM IDEA TO WIREFRAME
WORKSHOPS
       BRAINSTORMS       System Map


Idea   SKETCHES
       PAPER PROTOTYPE   Wireframes
TOOLS & TIPS
PEN & PAPER
  Post it notes and Moleskin are your best friends
WIREFRAME SOFTWARE
      Online or offline - you pick. From Omnigraffle, Axure to Balsamiq or Hotgloo
USER TESTING
      Silverback, Crazy Egg, UserVue
T IP 01




BUILD • MEASURE • LEARN
                 The Lean Startup by Eric Ries
T IP 02




   THE £20 USER TESTING
              Buy coffee to a stranger and ask for feedback
T IP 03




          DON’T WORK ALONE
                     Find a good UX Partner
THANK YOU
FOR MORE ABOUT ME VISIT - WWW.BARRO.CA - @RBARROCA - LINKEDIN

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