1. Webinar: Intel ® Core™ Processors with vPro™ technology & Microsoft ® Windows ® 7 Aaditya Bhardwaj Director, Business Client Strategy Dec 2, 2009
2. Agenda * Other names and brands may be claimed as the property of others.
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4. Avoid Rising Costs - Refresh Your PCs “ At Intel, PC deployed on a 3.5-year cycle offer the lowest total equivalent annual cost.” — Intel, IT “ By managing our PCs as strategic assets, and buying more-capable PCs, we not only reduce TCO but also deliver measurable top-line benefits year after year.” — IT@Intel Whitepaper, PCs as Strategic Asset See Legal page and speaker notes below Save an estimated $768 per notebook PC Save an estimated $375 per desktop PC Operational Costs to Maintain 4-Year-Old PCs Nearly Double That of a New PC 1
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8. Intel + Microsoft Integration Better Together! Intel And Microsoft Work Together To Lower Cost Of Deployment Security / Manageability Performance Power Management Stop/Start & Resume Speed Graphics & Multi-Media
9. Better Together Through Early Collaboration Windows ® 7 Feature Better with Intel® Core™ Processor Family * Other names and brands may be claimed as the property of others. DirectAccess - gives mobile users seamless access to corporate networks without a need to VPN. Intel vPro technology enables IT to manage or repair the PC even if it is powered down, or the OS is inoperable or the PC is outside the corporate firewall via wired LAN Microsoft Enterprise Desktop Virtualization (MED-V) to simplify deployment and management of Virtual PCs Enabled with Intel® Virtualization Technology BitLocker - protect data on PCs and removable drives, with manageability to enforce encryption and backup of recovery keys Intel SSDs and Intel ® Core™ Processor family can increase BitLocker performance Work faster and more reliably with a variety of features from Windows 7 Enterprise Faster multi-tasking performance with Intel ® Core™ processor family
10. Key Results of Intel IT Evaluation Lab performance results and user ratings demonstrated that Microsoft Windows 7* met Intel business group requirements.
11. 2010 Intel® Core™ vPro™ Platforms Integration of Security and Manageability Intel ® Active Management Technology: enhanced manageability provides better diagnostic tools to PCs in more places Intel ® Anti-Theft technology build intelligence into the PC to detect potential theft and respond based on IT policy Smarter, Energy-efficient Performance 32nm Core™architecture delivers higher integration, leading performance and lower power Expanded Manageability Enhanced Security Help secure your PCs, cut your costs and have more control than ever before
12. Intel ® Core™2 Processors with vPro™ technology Delivers Proven Business Value More ROI information is available….. Source: Intel ROI’s
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16. Thank you Refresh your PCs now Make your Windows® 7 deployment easier
19. Services Available for Intel ® vPro™ Technology Activations and Windows ® 7 Migrations “ I have never experienced an operating system changeover happen so smoothly as with Intel ® vPro™.“ 1 Jens Gastrop, Head of IT Operations from the Union Investment Group * Other names and brands may be claimed as the property of others. Service Providers Available Worldwide with Intel ® vPro™ Technology and Windows 7 Expertise
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Editor's Notes
Main theme image, Intel logo and confidential have been positioned on the master slides for the Introduction slide. All other assets and elements are located on the normal view content slides.
For large business that will deploy later, a PC refresh can actually help reduce operational costs while making the corporate user more productive….. 1. “Using Total Cost of Ownership to Determine Optimal PC Refresh Lifecycles,” Wipro Technologies, March 2009 (http://www.wipro.com/resource-center/wipro-council-for-industry-research/research-perspectives.htm). Based on a survey of 106 firms in North America and Europe representing 15 different industries and projections based on a Model Company developed by Wipro Technologies. Actual results may vary based on the number of use-cases implemented and may not be representative of results that individual businesses may realize. For additional implementation examples refer to Intel Case Studies available at http://communities.intel.com/docs/DOC-1494. The new PC year 1 costs represent support costs associated with the PC. The year 4 costs include both support costs as well as out of warranty repair costs. The values for both support and out of warranty repair costs were calculated by Wipro as an average of the costs reported by the 106 companies interviewed for the Wipro Technologies paper. Notebook year 1 (new PC) support costs = $716. Desktop year 1 (new PC) support costs = $433. Notebook year 4 support + out of warranty repair costs = $1136 + $348 = $1484 which is $768 higher than new PC ($768 = $1484 -$716). Desktop year 4 support + out of warranty repair costs = $688 + $120 = $808 which is $375 higher than new PC ($375 = $808 -$433).
Our $40 million dollar PC mistake. And now a key lesson for us. A key mistake that Intel IT made several years ago was in the choice of computers to buy . In an effort to further reduce PC TCO, we shifted our purchasing toward low-end PCs. The premise was that procuring lower-cost platforms for general use was the best economic decision. This was flawed logic. What made this worse was a change A change in strategy to provide Quicker availability of latest software. Intel IT decided that software and operating systems needed to be delivered to internal customers much more quickly than originally anticipated. IT developed a strategy called GA+90-general availability plus 90 days. This means delivering operating systems (OS) and office software on computers 90 days after they are available in the general marketplace. The low-end client systems that had been deployed were not capable of running upgraded operating systems and office software within their depreciation lifetime. As a result, Intel IT had to prematurely upgrade almost 20,000 clients around the company, at a cost of nearly $40 million in capital. ----------------------------------- Here ’ s an example of when we got it wrong. A key mistake that Intel IT made several years ago was in the choice of computers to buy. Historically, Intel IT ’ s standard PCs lagged the technology roadmap. The premise was that procuring lower-cost platforms for general use was the best economic decision. In 1996 and 1997, we discovered that we were actually shortening the useful life of our assets by not buying high enough. At the time, it wasn ’ t clear how we were going to use the increasing power on the desktop, and we really wanted to focus on driving our costs down. However, this strategy turned out to be shortsighted. An after-the-fact evaluation revealed the two factors that hurt the most: 1. A known constraint: Four-year depreciation cycle. From an accounting standpoint, Intel IT needs to use assets for four years to get the full value out of them. 2. A change in strategy: Quicker availability of latest software. Intel IT decided that software and operating systems needed to be delivered to internal customers much more quickly than originally anticipated. IT developed a strategy called GA+90-general availability plus 90 days. This means delivering operating systems (OS) and office software on computers 90 days after they are available in the general marketplace. The combination of the depreciation constraint and GA+90 strategy created a problem during 1996-97. The client systems that had been deployed were not capable of running upgraded operating systems and office software within their depreciation lifetime. As a result, Intel IT had to prematurely upgrade almost 20,000 clients around the company, at a cost of nearly $40 million in capital.
Bottom, line is that some will migrate sooner than others, but vPro Technology offers everyone the opportunity to save money..…and later in this presentation you will see how you can both benefit from vPro…. 1- A Survey of Technology Professionals: http://www.kace.com/pdf/analyst-report/Windows-7-Adoption-Survey.pdf 2-Intel® Active Management Technology requires the computer system to have an Intel® AMT-enabled chipset, network hardware and software, as well as connection with a power source and a corporate network connection. Setup requires configuration by the purchaser and may require scripting with the management console or further integration into existing security frameworks to enable certain functionality. It may also require modifications of implementation of new business processes. With regard to notebooks, Intel AMT may not be available or certain capabilities may be limited over a host OS-based VPN or when connecting wirelessly, on battery power, sleeping, hibernating or powered off. For more information, see here
Key Things to focus on: Intel drives the industry technology innovation with Moore’s law which Microsoft embrace and supports – together we are working together on reducing IT cost and increasing performance (example: Microsoft’s multi-core licensing is an example – licensing by socket instead of core, not penalizing customers for advancements made in processor technology) Intel and Microsoft has collaborated over 20 years We both share a vision of helping our mutual customers achieve agile enterprise computing, albeit done under different names, the intent is the same (Intel: Predictive Enterprise and Microsoft: Dynamic Systems Initiative)
Intel and MS working alone on platform security won’t be able to effectively combat the threats of tomorrow. Some of these components are here today. And adding things like TXT to bitlocker can add capabilities. Announcing: System Configuration Manager Service Pack 2 (Notes Below) Performance Working with Intel, Microsoft implemented a new feature called SMT parking which optimizes the Windows 7 scheduler for Intel Hyper-threading Technology enabling better performance on multi-core, and hyper-threaded, Intel processors. Power Management Microsoft and Intel worked together to ensure Windows 7 default power management policies are optimally configured when running on Intel’s Nehalem architecture CPUs resulting in increased battery life and performance when appropriate. Battery life ( Focus this as an Intel lead) Microsoft and Intel collaborated on investigating power usage in PCs. This resulted in modifications to Intel products and made changes in Windows 7 to enable PC OEMs to build more power efficient PCs. The result is longer battery life on most PC running Windows 7 than was possible with Windows Vista during common scenarios such as watching DVDs, browsing the Internet, using productivity applications and leaving the PC idle. Start/stop/sleep/resume speed ( Focus this on a Joint OEM better together messaging) Microsoft and Intel jointly analyzed the boot/shutdown/sleep/resume times on Intel platforms during the development of Windows 7 to identify opportunities for optimizing Intel’s BIOS and Microsoft’s OS. Responsiveness to commands Intel was the first to provide WDDM1.1 graphics drivers which allow Windows 7 to use significantly less system memory and provide faster and more responsive user experiences Graphics Intel was the first partner to provide Windows 7 graphics drivers with significantly reduced memory usage allowing Windows 7 to be developed with better performance and responsiveness “support full windows functionality with Intel graphics” Audio Power Savings With Intel’s development and standardization of power-saving audio hardware specifications, Windows 7 was able to take advantage of these new features to reduce the overall power consumption when playing audio. Caveat: Intel developed this specification, but I don’t think they’ve actually produced hardware yet. HDMI Audio With the development of a new hardware standard for HDMI audio, Windows 7 and Intel platforms provide consumers with support for high-definition, multi-channel audio over HDMI. Multimedia The continuation of a long collaboration with Intel has enabled us to provide a rich multimedia experience on Intel platforms. We have leveraged the latest processor architectures (both instruction set and threading/cores) in multimedia processing such as codec’s. The nature of these processes lends well to performance improvement from Intel’s multi-core architectures and their SSE instruction sets. Windows 7 leverages processor optimizations and hardware acceleration for H.264, VC-1, and MPEG2 video provided by Intel through the DirectX Video Acceleration architecture. Intel and Microsoft Work Together to Lower Cost of Deployment (announce SP2): With the arrival of Windows 7, Intel has been working with both the Windows division and key partners like System Center to deliver a quick and easy deployment solution. Intel and System Center have a strong heritage of joint engineering effort. For several years, development of Intel vPro technology has been developed in the Flagship System Center product, Configuration Manager 2007. In addition to adding platform support for Win7, a new feature in Config Manager Service Pack 2 expands Intel’s vPro integration to provide secure PC wake up over wireless networks, in addition to the wake over wired networks provided previously This integration has resulted in expanding our customers OS Deployment scenarios to now include Lights Out deployment automation, driving down costs, accelerating adoption and improving the end user experience of an Intel vPro powered Windows 7 experience
As a result of this early collaboration several features on Intel Core 2 processors and Windows 7 just work better together. One key area where IT is very concerned is application compatibility. To address this Microsoft has MED-V which is enabled by Intel Virtualization technology…… BitLocker with Intel SSD increase the performance of encryption oriented data protection…… … .and Intel Core 2 means faster multi-tasking to deliver a superior end-user experience…. Performance Working with Intel, Microsoft implemented a new feature called SMT parking which optimizes the Windows 7 scheduler for Intel Hyper-threading Technology enabling better performance on multi-core, and hyper-threaded, Intel processors. Power Management Microsoft and Intel worked together to ensure Windows 7 default power management policies are optimally configured when running on Intel’s Nehalem architecture CPUs resulting in increased battery life and performance when appropriate. Battery life ( Focus this as an Intel lead) Microsoft and Intel collaborated on investigating power usage in PCs. This resulted in modifications to Intel products and made changes in Windows 7 to enable PC OEMs to build more power efficient PCs. The result is longer battery life on most PC running Windows 7 than was possible with Windows Vista during common scenarios such as watching DVDs, browsing the Internet, using productivity applications and leaving the PC idle. Start/stop/sleep/resume speed ( Focus this on a Joint OEM better together messaging) Microsoft and Intel jointly analyzed the boot/shutdown/sleep/resume times on Intel platforms during the development of Windows 7 to identify opportunities for optimizing Intel’s BIOS and Microsoft’s OS. Responsiveness to commands Intel was the first to provide WDDM1.1 graphics drivers which allow Windows 7 to use significantly less system memory and provide faster and more responsive user experiences Graphics Intel was the first partner to provide Windows 7 graphics drivers with significantly reduced memory usage allowing Windows 7 to be developed with better performance and responsiveness “support full windows functionality with Intel graphics” Audio Power Savings With Intel’s development and standardization of power-saving audio hardware specifications, Windows 7 was able to take advantage of these new features to reduce the overall power consumption when playing audio. Caveat: Intel developed this specification, but I don’t think they’ve actually produced hardware yet. HDMI Audio With the development of a new hardware standard for HDMI audio, Windows 7 and Intel platforms provide consumers with support for high-definition, multi-channel audio over HDMI. Multimedia The continuation of a long collaboration with Intel has enabled us to provide a rich multimedia experience on Intel platforms. We have leveraged the latest processor architectures (both instruction set and threading/cores) in multimedia processing such as codec’s. The nature of these processes lends well to performance improvement from Intel’s multi-core architectures and their SSE instruction sets. Windows 7 leverages processor optimizations and hardware acceleration for H.264, VC-1, and MPEG2 video provided by Intel through the DirectX Video Acceleration architecture.
vPro redefines strong transition and innovating exactly where IT cares: Amazing feat and architecture & process technology merged Bringing quad-threading to business platform for first time Best gfx performing part Intel has ever made – leapfrogging 3 process technologies from McCreary Smarter, energy-efficient performance: Higher Integration, Leading Performance with Lower Power 38% less idle power saving IT real $s. Lower idle power has been seen on IT bids Integrating Manageability and Security Intel Anti-theft tech: intelligence built-in the PC to detect potential theft and respond based on IT policy Intel is extending support for virtualization with Westmere based notebook and desktop platforms with the next gen virtualization technologies for improved performance. Earlier this year, we announced plans with Citrix to productize a client-based hypervisor, WHICH would leverage some aspects of AMT and leverage TXT & VT to establish a trusted and secure foundation for the hypervisor to land...AND realized the benefits of a client hypervisor solution. The benefits include image delivery. Delivering the entire OS and apps bundled into a VM down to the client or a VM with the OS and stream the apps to the VM. This image delivery allows the virtualization between the layers of the compute stack that we mentioned earlier in the presentation. Off network mobility...There are TWO aspects to off network mobility. The first is what we all know is the ability to unplug your notebook and take your work with you. The second is the ability to be productive without the need to ALWAYS be connected to the network and alleviate network bandwidth tax of being CONSTANTLY connected. Low Data Center Build Out Costs...because the VM is delivered down to the client...expensive server farm build out is not needed...can add more here. Local compute and graphics performance...the ability to have near native performance for the responsiveness that the users need and require. Excellent security...as we have discussed previously...TXT and VT make vPro the virtualization platform of choice.
Intel vPro Technology is proven in real world case studies……….. 1- ROI: Texas Based Healthcare - http://communities.intel.com/docs/DOC-1494. 2-ROI: Fractalia - http://communities.intel.com/docs/DOC-1494. 3- ROI: Panyu Peoples Hospital - http://communities.intel.com/docs/DOC-1494. 4-ROI: Calgary Health - http://communities.intel.com/docs/DOC-1494. 5-ROI: US Based Insurance Company - http://communities.intel.com/docs/DOC-1494. 6-ROI: Molsen Coors Brewing - http://communities.intel.com/docs/DOC-1494. 7-ROI: Indiana Office of Technology - http://communities.intel.com/docs/DOC-1494. 8-ROI: CSK Systems - http://communities.intel.com/docs/DOC-1494.
Regardless of your transition timeline, IT wants to ease their migration. Here is another case where Intel vPro Technology enabled PCs can help. IT managers can maximize automation by using vPro’s secure remote wake, to use a scheduled deployment strat 1- A Survey of Technology Professionals: http://www.kace.com/pdf/analyst-report/Windows-7-Adoption-Survey.pdf Egy……… 2- 4 –Source: Intel. Actual time saved depends on network traffic conditions, the amount of user data migrated, and applications, drivers, or policies downloaded during the migration process. Data collected by Intel on various desktop and mobile PCs migrated to Windows 7under various conditions. MMS demo showing remote, wireless Windows 7 upgrade on Win XP laptops: http://www.vimeo.com/4430604. A shortened video is also available on SMCR at: Brad Anderson 2009 Keynote Demo
Intel IT collaborated closely with Microsoft to perform an early evaluation of Windows 7 that showed the OS meets the key requirements of Intel’s business groups, giving us the ability to improve employee productivity, deliver IT cost efficiencies, and improve manageability and security. Intel IT plans to begin enterprise-wide deployment of Microsoft Windows 7* on PCs with Intel® vPro™ technology in early 2010, so I guess you can put us in the fast adopter camp. We also determined that deploying Microsoft Windows 7 on new PCs with Intel vPro technology provides the best performance and manageability. Microsoft Windows 7 includes manageability and security capabilities that strongly complement Intel vPro technology, which we are using to improve PC management across the enterprise.
Join the community at the vPro expert Center Dec 3 rd Marketing Webinar that will go more into detail on Windows 7 and vpro better together story.
