1. everyday advocacy and web 2.0 tools
flickr: David Lee King

2. The musketeers
flickr: schneewante

3. Understand and plan
What is our mission?
1 Who is our
customer?
2 What does the
customer value?
3 What are our results?
4 What is our plan?
Flickr: M J M
Drucker. Five Most Important
Questions

4. Strategize
• Using Standards and Mission Statements
Flickr: Woodlawn School

5. Who are your stakeholders?
Stakeholders are:

6. Stakeholders
• What do your stakeholders value?
•
flickr: Tony Crider

7. Messages with impact
• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories
http://incentive-intelligence.typepad.com/incentive_intelligence/2007/02/sticky.html

8. http://www.flickr.com/photos/geishaboy500/2539015401/sizes/z/in/photostream/
What defines your
library?

9. Branding
your library

10. Geekthelibrary.org
across all networks

11. Fears and Concerns
Wiffiti responses
flickr: Leonard John Matthews

12. statistics
• 73% of teens and 72% of young adults use social networking.
• 40% of adults 30 and older
• Favorite sites: 73% of adults with profiles use Facebook, 14% Linkedin
• Twitter--Age groups
3-12; 4%
13-17; 14%
18-34; 45%
35-49; 24%
• http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.asp
http://chicagodesign.tumblr.com/post/4773053404/social-network-statistics-2011

13. Create blogs on your website

14. Using blogs district-wide
• “District-wide” channels
http://www.eaneslibraries.edublogs.org

15. Easy blogging
• Posterous
• Tumblr
• Blogspot
• (email posts to blogs)

16. Utilizing Facebook

17. Facebook groups

18. Using Twitter for publicity
http://twitter.com/whslibraryrocks

19. Using Twitter for advocacy

20. Using twitter hashtags

21. Twitter Lists

22. Using twitter or fb to crowdsource answers

23. Flickr

24. Using visual web 2.0 tools
technolibrary http://animoto.com/play/Gk9ZATSe1oCbgrjppyzFPw

25. You Tube
Unquiet Librarian: still from Youtube channel

26. Polls
Polldaddy
Poll Everywhere
Survey monkey
http://thewhslibrary.edublogs.org

27. Gathering information
• Google Forms
•

28. Mapping the story

29. Network with local businesses
http://www.eaneslibraries.edublogs.org

30. Tell your library’s story
• Collecting data http://www.mls.lib.il.us/ennounce/2010/04_03/
schoollibrariesvalue.asp

31. Publicity everywhere
http://www.davidleeking.com/2011/06/16/summer-reading-stats-on-our-public-
desktops/

32. Help during a crisis
• consult the professional (ALA, AASL, ASLA, CLA) materials

33. look for models
• New Jersey, Spokane Moms, Save Our Libraries, etc.
•
http://www.schoollibraryjournal.com/article/CA6590045.html

34. “The v8” (or “it’s about the students)
http://www.toddmckimmey.com/?p=1286

35. Resources
• Making a case for advocacy (article and links)
http://www.schoollibraryjournal.com/slj/printissuecurrentissue/
885802-427/everyday_advocacy_making_a_case.html.csp
• Designing a web presence http://www.slideshare.net/technolibrary/
creating-a-library-web-presence
• Library Associations
• Canadian http://www.cla.ca/
Australian http://www.asla.org.au/
American http://www.ala.org/
• Teacher Librarian Virtual Cafe http://www.tlvirtualcafe.wikispaces.com

36. Resources
• Animoto video http://animoto.com/play/rwQEqz5YhZN65wRAQEoi4g
• Is sooner better than later? http://www.insideinfluence.com/inside-
influence-report/2011/02/is-sooner-better-than-later.html#more
• Why good people do bad things? http://www.insideinfluence.com/inside-
influence-report/2010/12/why-good-people-do-bad-things.html#more
• Show your appreciation http://www.insideinfluence.com/inside-influence-
report/2010/10/how-to-increase-your-business-by-showing-your-
appreciation.html#more
• Frontline advocacy http://americanlibrariesmagazine.org/features/
05252010/frontline-advocacy-everybodys-job

37. • Geek the Library campaign http://www.geekthelibrary.org/
• When marketing facts isn’t enough--Seth Godin blog
http://sethgodin.typepad.com/seths_blog/2011/03/the-limits-of-evidence-
based-marketing.html
• Spokane Moms http://www.schoollibraryjournal.com/article/
CA6590045.html

38. Carolyn Foote
Westlake High School Library
Austin Texas
www.futura.edublogs.org