3. Why
Innovate?
“Because
its
purpose
is
to
create
a
customer,
the
business
enterprise
has
two
…
basic
func=ons:
Marke=ng
and
Innova=on.
Marke=ng
and
innova=on
produce
results;
all
the
rest
are
'costs‘.
In
its
simplest
form,
Innova=on
is
implemen=ng
new
ideas
to
create
value.”
Peter
Drucker,
People
&
Performance
8. Innova=on
&
Produc=vity
Courtesy
of
Julia
Freeman-‐Woolpert
Rewire
for
crea=vity
&
growth
“Engine
of
Growth”
9. Dimensions
of
Innova=on
• Offerings
• PlaWorm
• SoluBons
• Customers
• Customer
Experience
• Value
Capture
Sawhney,
WolcoQ
and
Arroniz,
12
Different
Ways
for
Companies
to
Innovate
•
•
•
•
•
•
Processes
OrganizaBon
Supply
Chain
Presence
Networking
Brand
10. Innova=on
Approaches
Incremental
Windows
OS,
Sony
Walkman
Breakthrough
Mouse,
WWW,
Search
Engine
New-‐to-‐the-‐Market
IPhone
Disrup=ve
Kawasaki
and
Honda
Motorcycles
11. Some
Myths
of
Innova=on
Innova=on
begins
with
brainstorming
Innova=on
requires
crea=ve
people
Gerald
H.
Gaynor,
Innova@on
by
Design
Individuals
drive
innova=on
An
innova=ve
process
will
provide
the
results
12. Whose
Business
is
it
Anyway?
Service
Team
Marke=ng
S!
ES
SIN
BU
E’
ON
RY
VE
S
E
IT’
Management
Research
and
Development
Product
Development
13. Step
1:
Define
the
Opportunity
Step
2:
Discover
the
Ideas
Process
of
Innova@on
Step
4:
Demonstrate
the
Innova=on
Step
3:
Develop
the
Solu=ons
14. Let’s
try
this
…
What
is
the
“Job
To
Be
Done”
in
your
organiza=on?
15. Why
Companies
don’t
Innovate
Deny
the
need
Don’t
have
resources
Don’t
know
how
to!
16. Paradox
of
Success
“People
fail
is
that
their
past
and
present
success
blinds
them
to
their
vulnerabili@es
and
renders
them
all
but
incapable
of
sustaining
the
success
that
they
are
for
now
enjoying”
John
O’Neil,
Paradox
of
Success
19. Looking
Beyond
…
Next
Genera@on
Innova@on
• Building
a
customer-‐
centric
culture
• Building
beyond
a
product
or
service
• Leveraging
on
borderless
economy
21. Just
as
energy
is
the
basis
of
life
itself,
and
ideas
the
source
of
innovaBon,
so
is
!nnovaBon
the
vital
spark
of
all
human
change,
improvement
and
progress.