10 Local Search / Google Places Strategies

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How to gain traction in Local Search with Google Places/Maps. 10 strategies to help you get more foot traffic to your business. Also, how to get customer reviews from your happy customers!

Empresariales

Local Search Strategies
Get Your Local Business Discovered on Google

Presented by: Travis Wright

Why Use Google Places?
• Reach thousands of customers fast. And free.
• Personalize your listing and reach out to
YOUR customers
• Add coupons, edit your map listing, and more
• Track statistics easily, and even see what
words people type in to find you

1. Claim/Create Local Business Listing
Check the major local listing providers for your current
listing(s) to claim or create one:

http://www.google.com/local/add
http://listings.local.yahoo.com/csubmit/index.php
https://ssl.bing.com/listings/ListingCenter.aspx

2. Ensure Your Business Address Matches Your
Target Location

Arthur Bryant’s BBQ
1727 Brooklyn Ave
Kansas City, MO 64127

3. Pick Relevant Categories For Your
Business/Service

4. Web Citations From Local Directories &
Internet Yellow Pages (IYPs)

6. Local Phone # Area Code Associated With
Local Listing(s)
Example: Which of these would you consider a local business?
Dan’s Shoe Store Dan’s Shoe Store
(312) 555-5555 (800) 555-Shoe

7. Location Keyword (i.e. City, State) in Listing
Description

10. Reviews. Reviews. Reviews.

Do NOT fabricate FAKE reviews

10. Reviews. Reviews. Reviews.

Look at every review about your business
on search engines
( business name + phone number )

10. Reviews. Reviews. Reviews.
Find WHICH sites reviews are gathered from.

10. Reviews. Reviews. Reviews.

Come up with a review
campaign strategy
that fosters
LEGITIMATE feedback.

Where to ask for Reviews?
• On Invoices • Billboards
• In Newsletters • Thank you letters
• In emails • Surveys
• On the restaurant check • Ads
• Concierge desk • Displays of pictures of
• Checkout desk happy clients
• Wall signs • Facebook Page
• Sales graphics • Twitter

Google Places Demo
http://bit.ly/GooglePlacesDemo

10 Local Search / Google Places Strategies

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10 Local Search / Google Places Strategies

1. Local Search Strategies Get Your Local Business Discovered on Google Presented by: Travis Wright

2. Why Use Google Places? • Reach thousands of customers fast. And free. • Personalize your listing and reach out to YOUR customers • Add coupons, edit your map listing, and more • Track statistics easily, and even see what words people type in to find you

4. 1. Claim/Create Local Business Listing Check the major local listing providers for your current listing(s) to claim or create one: http://www.google.com/local/add http://listings.local.yahoo.com/csubmit/index.php https://ssl.bing.com/listings/ListingCenter.aspx

5. 2. Ensure Your Business Address Matches Your Target Location Arthur Bryant’s BBQ 1727 Brooklyn Ave Kansas City, MO 64127

6. 3. Pick Relevant Categories For Your Business/Service

7. 4. Web Citations From Local Directories & Internet Yellow Pages (IYPs)

8. 5. Add Images to Local Maps Profile & IYP Listings

9. 6. Local Phone # Area Code Associated With Local Listing(s) Example: Which of these would you consider a local business? Dan’s Shoe Store Dan’s Shoe Store (312) 555-5555 (800) 555-Shoe

10. 7. Location Keyword (i.e. City, State) in Listing Description

11. 8. Age Of Local Listing Page/Profile

12. 9. Add Coupons for your Customers!

13. 10. Reviews. Reviews. Reviews. Do NOT fabricate FAKE reviews

14. 10. Reviews. Reviews. Reviews. Look at every review about your business on search engines ( business name + phone number )

15. 10. Reviews. Reviews. Reviews. Find WHICH sites reviews are gathered from.

16. 10. Reviews. Reviews. Reviews. Come up with a review campaign strategy that fosters LEGITIMATE feedback.

17. Where to ask for Reviews? • On Invoices • Billboards • In Newsletters • Thank you letters • In emails • Surveys • On the restaurant check • Ads • Concierge desk • Displays of pictures of • Checkout desk happy clients • Wall signs • Facebook Page • Sales graphics • Twitter

18. Google Places Demo http://bit.ly/GooglePlacesDemo

10 Local Search / Google Places Strategies

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