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Ateneo Graduate School of Business

Top10 concepts on customer value, satisfaction and loyalty in powerpoint presentation, using visuals

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CREATING CUSTOMER VALUE, SATISFACTION & LOYALTY Mary Kristine P. Andrade Ateneo Graduate School of Business Top 10 Concepts Visual Model
Outline: Creating customer value, satisfaction & loyalty by: ,[object Object],[object Object]
Outline: Creating customer value, satisfaction & loyalty by: ,[object Object],[object Object],[object Object]
Outline: Creating customer value, satisfaction & loyalty by: ,[object Object],[object Object]
Outline: Creating customer value, satisfaction & loyalty by: ,[object Object],[object Object],[object Object]
Companies think how to make a customer happy
Companies take the pulse of the market PULSE
Create and offer options that give value to market preferences PULSE
Customer chooses what makes him happy PULSE
Happy customers become loyal PULSE 1
A happy, loyal customer = marketing tool 1
More customers = more preferences
Do data mining to create mailing lists and databases ,[object Object],[object Object],[object Object],[object Object]
From these data: enhance old offerings and create new options
More satisfied customers: more marketing tools and more data to study
PULSE 1 ,[object Object],[object Object],[object Object],[object Object],SUMMARY: It’s a cycle
Summary: Achieve satisfaction & loyalty by: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary: Achieve customer value, satisfaction & loyalty by: ,[object Object],[object Object],[object Object],[object Object],[object Object]
My Conclusion: ,[object Object],[object Object],[object Object],[object Object],[object Object],1 PULSE
CREATING CUSTOMER VALUE, SATISFACTION & LOYALTY Mary Kristine P. Andrade Ateneo Graduate School of Business Top 10 Concepts Visual Model

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