This document discusses the transformation of museums in the digital age. It notes that in the 1920s, museum founder John Cotton Dana questioned whether museums needed to change as the world changed. Later, H.G. Wells envisioned a "World Brain" that would collect and organize knowledge. Today, digital technologies have transformed how museums collect, present, educate and engage with audiences. Museums have had to rethink their practices and governance to succeed in this digital age by establishing digital strategies and leadership, investing in digital expertise, and creating high quality digital content and experiences.
YIMF 2013 Museum transformation in the digital age
1. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Museum Transformation in the Digital Age
Copyright: Nam Jun Paik
Tijana Tasich, Digital Production Lead, Tate
@teengily
2. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
“All
progress
is
change.”
John
Co4on
Dana,
founder
of
the
Newark
Museum,
wrote
in
1926
in
his
essay
‘In
a
Changing
World
Should
Museums
Change?’
9. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
World
Brain:
‘a
depot
where
knowledge
and
ideas
are
received,
sorted,
summarized,
digested,
clarified
and
compared’
H.
G.
Wells,
1937
10. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
World
Brain:
‘a
depot
where
knowledge
and
ideas
are
received,
sorted,
summarized,
digested,
clarified
and
compared’
H.
G.
Wells,
1937
11. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
The future brought
Today’s changing world
digital technologies
12. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
The future brought
Today’s changing world
digital technologies
13. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
The future brought
Today’s changing world
digital technologies
25. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Digital transformation at Tate
Digital governance structure
Key performance indicators
One digital roadmap
Processes, policies and procedures
Operational frameworks
Expertise-sharing networks
26. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Define the problem
What is the organization trying to achieve?
Why do you need digital transformation?
How is this change likely to affect the organization?
How would this process look like in an ideal situation?
What could possibly go wrong?
Copyright: Tijana Tasich
27. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Success factors
Become a networking organization
Establish shared objectives
Think strategically about digital
Focus on the mission, but listen to your audiences
Create digital leadership
Invest in digital capacity and competency building
Establish most efficient digital production processes
Rethink funding and financing procedures
Create and publish best quality content and experiences