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Leverage the power of the social graph

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Steve Momorella
Steve Momorella

Leverage the Power of the Social Graph is the Powerpoint presentation from a PRSA sponsored webinar with Steve Momorella from TEKGROUP. The slides outline tips, tricks and examples of how to leverage the power of your social graph, your online newsroom, and your PR outreach efforts.

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Leverage the Power of the Social Graph 10 Ways to leverage the power of social networks through your online newsroom
Your Presenters ,[object Object],[object Object]
What You Will Learn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
YOUR BRAND Friends Fans Followers Journalists Bloggers Employees Partners News Consumers Prospects Customers
What is a Social Graph ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
What Does A Social Graph Look Like
 
Facebook and the Open Graph ,[object Object],[object Object],[object Object],[object Object]
 
 
 
http://code.google.com/apis/socialgraph/docs/
http://code.google.com/apis/socialgraph/docs/
http://code.google.com/apis/socialgraph/docs/
http://code.google.com/apis/socialgraph/docs/
http://code.google.com/apis/socialgraph/docs/
http://code.google.com/apis/socialgraph/docs/
 
Using the Social Graph in PR ,[object Object]
Why should I care? ,[object Object],[object Object],[object Object],When someone an object – such as a fan page, a photo, a movie, a blog post, a podcast or web site – they are instantly connected with everyone else who that object.
What can I do today? ,[object Object],[object Object],[object Object],[object Object]
 
 
What can I do today? ,[object Object],[object Object],[object Object],[object Object]
 
What can I do today? ,[object Object],[object Object],[object Object],[object Object]
 
What can I do today? What can I do today? ,[object Object],[object Object],[object Object],[object Object]
 
 
 
Online Newsrooms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Newsroom -> Twitter
Online Newsroom -> Twitter
Online Newsroom -> Facebook
Facebook -> Online Newsroom
Facebook -> Online Newsroom
Facebook -> Online Newsroom
Twitter -> Online Newsroom
Twitter -> Online Newsroom
Facebook – Targeted Messaging
How do I monitor & measure? ,[object Object],[object Object]
Facebook Insights
Facebook Insights
Bit.ly Clickthroughs
Flickr Photo Views
Twitter Hootsuite Analytics
Twitter Hootsuite Analytics
ScoopIt Analytics
Who To Follow on Twitter
Who To Follow on Twitter
Other Tools to Grow Social Graph
Other Tools to Grow Social Graph
Social Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Search ,[object Object],[object Object]
Social Search ,[object Object]
Social Search Results
Social Search Results
Social Graph Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Graphs and PR Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you

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