1. Capital Markets Day
Roxanna Zea, Chief Strategy Officer
December 12, 2012

2. XX
State of our Industry
SLOW
BUMPS
AHEAD
7 Tele2 Capital Markets Day 2012

3. Revenue growth in Telecoms is slowing
Revenue growth of Top 30 Telcos by Region: CAGR (%)
Historical Revenue Growth Current Trajectory
7.3 7.3
Europe
11.5 -0.6
9.9
Americas 1.4
10.7
7.9
Asia-Pacific 3.2
1990 - 2002 2002-2009 2009 – 2013E
8 Tele2 Capital Markets Day 2012 Source: © McKinsey analysis, Oct 2012

4. Telecom environment
Regulatory development
Competitive environment
Services Access Devices
All claiming customer ownership for the same
Customers
Technology development
9 Tele2 Capital Markets Day 2012

5. XX
Exponential data growth is still accelerating
2012 2020
2bn online 5bn online
5bn mobiles 10bn mobiles
800 exabytes (x1018) 53 zettabytes (x1021)
10 Tele2 Capital Markets Day 2012

6. A multi-screen world
11 Tele2 Capital Markets Day 2012

7. Revenue growth in Telecoms is slowing
Revenue growth of Top 30 Telcos by Region: CAGR (%)
Historical Revenue Growth Current Trajectory
7.3 7.3
3.4
Europe
11.5 -0.6 Q3 ‘09 YTD
9.9 – Q3 ’12 YTD
Americas 1.4
10.7
7.9
Asia-Pacific 3.2
1990 - 2002 2002-2009 2009 – 2013E
12 Tele2 Capital Markets Day 2012 Source: © McKinsey analysis, Oct 2012

8. 13 Tele2 Capital Markets Day 2012