Tele2 Netherlands CEO Discusses Growth of 4G Network and Potential for Data
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Analyst & Journalist Briefing 2014
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Tele2 Netherlands CEO Discusses Growth of 4G Network and Potential for Data
- 1. NETHERLANDS Jeff Dodds, CEO Tele2 Netherlands
- 3. Fixed broadband back to growth 0 2000 4000 6000 8000 10000 12000 Activations Churn Jan-13 Sep-14 3
- 4. Already high smartphone penetration High mobile phone tariffs compared to the rest of Europe 4G data positioned as a premium service by many brands Enormous potential for data growth It is good to be a challenger in the Netherlands 4
- 5. Source: Telecompaper 78% 82% 16% 24% 11% 17% April May June July August September 78% 82% Smartphone Penetration Tele2 4G Enabled Phones Tele2 VoLTEEnabled Phones Tele2 Smartphone penetration, 4G and VoLTE enabled phones in Tele2 NL customer base Smartphone penetration the Netherlands +12% vs. last year High smartphone penetration, and still growing 0% 10% 20% 30% 40% 50% 60% 70% 80% 2010 2011 2012 2013 2014 72% 60% 58% 39% 19% 5
- 6. 15 17 17 18 19 32 32 DK IR UK TP16 Countries FI BE NL High mobile tariffs compared to the rest of Europe Source: Telecompaper: 2014 Q3 analysis of price plans offered in 16 European countries 2014 Q3: SIM only Median TCO per country for 360+ minutes and 2GB+ 6
- 7. High mobile tariffs compared to the rest of Europe T-Mobile offer KPN offer Vodafone offer 7
- 8. Enormous potential for data growthComparing our two biggest markets Tele2 NL Data per user per month | NL vs SE - 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 2012 2013 2014 NL SE + 425% + 252% 500 MB 1,800 MB 60 MB 350 MB 8
- 9. Enormous potential for data growth, Netherlands lagging behind Source: Tefficient2013 H1 9
- 10. Consistent growth in customer base 600,000 620,000 640,000 660,000 680,000 700,000 720,000 740,000 760,000 780,000 800,000 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Mobile Customer Base Tele2: 12thconsecutive quarter of growth as an MVNO without 4G 10
- 11. New entrant –No legacy Acquired the 2600mhz spectrum Implemented Network sharing deal with T-Mobile Acquired 800mhz 4G spectrum. Spend 80% less than other operators during the 2012 auction Faster Roll-Out of the network Reduced Setup Costs Reduced Ongoing Costs 11
- 12. Now Low datausage Expecteddata usge High datausage MVNO MNO -85% • 4G should not be priced at a premium • Our low cost structure provides the basis for a uniquely priced 4G product in the Netherlands • No legacy and much lower costs as an MNO provide financial incentive to aggressively promote 4G over 3G Huge advantage in direct costs Key takeaways MVNO (3G) MNO (4G) 12
- 13. High quality 4G network to deliver an outstanding customer experience in the Netherlands Nationwide 4G coverage both in-building and outdoors LTE-Advanced from launch, with speeds tested up to 225 MB The Network will be VoLTEcapable 13
- 14. 4G launch timetable Q1 2016 Q1 2015 Q4 2014 Q2 –Q4 2015 Full transfer of employees Begin new and existing customer transfer Completion of national coverage Expected national Coverage 14
- 15. The Netherlands remains a high priced market Huge potential for data growth in the Netherlands Lowest cost operation, with Significant cost advantage as MNO Summary LTE-Advanced network from launch 15
- 16. >20% Our market share ambition 16
- 17. THE BEGINNING
- 18. Q&A 18