Japan tourist sales presentation 04nov2011 v1 9

JapanTourist Re-connecting Japan to foreign tourists Nov 2011 v1-9 Press Conference Packet By: & Regional Partners

Introducing JapanTourist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONTENT Users Editors Merchants Foreign & Japanese Editors Travelers Foreign & Japanese Residents Business Budget travelers Tourists Content Contributors Global audience Social Media Web

Introducing Metropolis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tokyo Conventions & Visitors Bureau www.tcvb.or.jp ABC Audited 30,000 copies

Comparing JapanTourist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], User incentives/rewards Commercial site Full IP/syndication rights 100+ Japan editorial contributors 1,000+ Japan full-length articles Features japantourist jnto.go.jp/eng/ japan-guide.com tripadvisor.com lonelyplanet.com iPhone, Android apps* Merchant content tools  User reviews functions                                       No. full-length articles 826 4,500 900/mth 1,778 479 Notes: ,[object Object],[object Object],[object Object],[object Object]

JapanTourist Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unlimited number 3.49 million English speakers* 2.4m S. Koreans* 1.4m mainland Chinese* 1.27m Taiwanese* 305,000* Resident English speakers in Japan ,[object Object],[object Object],[object Object],Foreigners interested in Japan Tourists Japanese wanting to help foreigners discover Japan 2 1 3 4

JapanTourist Site Map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Home Page (Tourists to Japan) See-Do (Sightseeing, shopping, sports, events) Stay (Hotels, onsen, ryokan, short-term apartments, hostels) Travel (Planes, ships, trains, buses, rental cars, cycling, walking/trekking) Dine (Bars, Restaurants, Snacks/Delicacies)

How We Can be Largest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents database Housewives Foreign English Teachers College English Professors Retired Business people Company Employees Students 1 2 3 4 N+1 Partner Note: Currently 27 partners – remainder by Dec12

EVERY Prefecture, Every City ,[object Object],[object Object],[object Object],[object Object],Hokkaido Yamagata Ibaraki Toyama Saitama Tokyo Niigata Kanagawa Aichi Gunma Tottori Tochigi Shimane Chiba Okayama Nagano Hiroshima Shizuoka Ishikawa Kyoto Yamanashi Fukui Hyogo Osaka Nara Wakayama Kagawa Ehime Yamaguchi Fukuoka Kumamoto Oita Okinawa Saga Miyazaki Nagasaki Fukushima * Nov 1 st : 32 prefectures covered, others under negotiation Aomori Miyagi Akita Gifu Mie Shiga Tokushima Kochi Kagoshima Iwate

Content Ecosystem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents database Email feedback Fair ranking & influence algorithms Rewards for contributors Mobile phone apps @ USERS: Kuchikomi comments and reviews CONTRIBUTORS: editorial stories MERCHANTS: Shop messages

Work-Reward System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Regular Users (reviews, comments) “ Semi-pro” writers (editorial) Contents database Online, self-serve Reward System Unsupervised, but sampled In-house Editors Regional Partners

Partnering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Partners to Bring Foreign Tourists Back to Japan (Others under negotiation)

Vouchers and Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dining Air Travel Apparel Hotel Stays Phone cards Other PDF Voucher from Website (Others under negotiation)

Regional Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Commercial Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Project Scope & Staging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contributed Editorial In-house Content Kuchikomi Japanese public Contributors Foreign Tourists Contributed Editorial In-house Content Kuchikomi Japanese public Contributors Foreign Tourists Content Reach Focus: Japanese Public Goodwill Phase One Focus: Foreign Tourists Phase Two Initial primary PR target as site builds momentum Eventual target as site builds traffic and partners

Phased approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Revenue Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In Closing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contacts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Japan tourist sales presentation 04nov2011 v1 9

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