BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business
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Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.
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BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business
- 1. Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business Jay Berkowitz [email_address] @JayBerkowitz http://www.TenGoldenRules.com Alex Harris [email_address] @AlexDesigns http://www.AlexDesigns.com
- 5. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Most recent tweet Past tweets
- 6. Twitter = Advanced Strategy Zappos CEO Tony Hsieh very popular
- 7. Twitter = Advanced Strategy Woot.com Micro Selling
- 8. Twitter = Advanced Strategy Dell Customer Service Marketing
- 9. Twitter = Advanced Strategy Comcast Customer Service Marketing
- 10. Twitter = Advanced Strategy ReTweet Popular Twitterers with an @
- 11. Twitter = Advanced Strategy Specific Community
- 12. Twitter = Advanced Strategy Sort Your Tweets! TweetDeck
- 13. Strategy #2 Facebook – Rising Star
- 14. Facebook Advanced Strategy Fan Pages – Obama 5.5 Millions Supporters
- 15. Facebook Advanced Strategy Fan Pages – Coca-Cola 2.9 Million
- 16. Facebook Advanced Strategy Little MissMatched community
- 17. Facebook Advanced Strategy earth promise email list building and SEO opportunity on fan pages
- 18. #3 YouTube / Video
- 19. YouTube – 100 Million Views/Day! Alexa Rank 3 Google Page Rank 8/10
- 20. YouTube – BlendTec ‘Will It Blend’ Sales increased 15X
- 21. YouTube – Dove Evolution 8.4 Million Views! http://www.youtube.com/watch?v=iYhCn0jf46U
- 22. YouTube – Little MissMatched Video Channel
- 23. Viddler – eDiets Monetize Video
- 24. Tube Mogul – Upload to 20 sites at once, plus great statistics
- 25. Best Practices – Entertain, Great Music, Celebrities, Spoofs
- 26. Best Practices – Educate “How to Videos”
- 27. Meta data – Tag your videos, use all the title and description and include long target phrases Best Practices - Tag Videos for Blended Search
- 28. #4 LinkedIn
- 29. LinkedIn – My 661 ‘friends’ have 6,685,900 connections!
- 30. LinkedIn – Complete your profile with all jobs and descriptive keywords
- 31. LinkedIn – Search for connections
- 32. LinkedIn – Join groups in your area of expertise
- 33. LinkedIn – Ask and answer questions! What are the Ten Hottest Trends in Internet Marketing?
- 34. #5 Squidoo
- 35. Squidoo – Created by Seth Godin Great site to build a web presence and links
- 36. Squidoo – Created by Seth Godin Great site to build a web presence
- 37. Squidoo – Annie’s Costumes Squidoo Lens, great for links and traffic
- 38. #6 Flickr
- 40. Flickr – Take advantage of image search and build community
- 41. #7 Blogging
- 42. #8 Blogging
- 44. Southwest – Corporate Blog
- 45. Marriott – Corporate Blog
- 47. Blogs are the New Newsletters Prospects subscribe to Blogs
- 48. Google Reader User Defined News
- 49. Google Alerts – Great Way to track keywords, comment on other blogs, link to your blog
- 56. #8 Groups/NING
- 58. NING: Create Your Own Social Network
- 59. #9 Tracking
- 60. Google Analytics: Free tracking, how many site visitors, where from, bounce rate, Exit rate per page, sales funnel analysis
- 61. Google Analytics: Determine where traffic comes from
- 62. Google Page Rank 5/10 4,979 Links to the Site Alexa Rank 192,423 SEO Quake Toolbar
- 63. Compete: Compare Site traffic to competitors
- 64. SpyFu: Determine competitors pay Per Click Activity
- 65. SEODigger: How Many keywords come up in first two pages on Google
- 70. BazaarVoice: Ratings and Reviews
- 71. #10 Q&A