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HSMAI South Florida West Coast Social Media Panel
1.
HSMAI South Florida
West Coast Social Media Panel Making Social Media Work in the Travel and Tourism Business
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
1= “Dark Ages”
10 = “Figured Out”
15.
Top Priorities =
ROI, Integration
16.
What are you
spending more on?
17.
Spending By Format
18.
How Marketing Executives
Measure Effectiveness of Social (Eackh!!!)
19.
Travelers are deciding
where to stay, what to do, eat, Car rental online
20.
Social Media –
What Matters?
21.
22.
LinkedIn (Facebook) What
it is: Networking Online
23.
LinkedIn Business Applications
– Find People
24.
Linked in Q
from 2010 pres
25.
Business Applications –
Facebook Pages
26.
Business Applications –
Facebook Pages
27.
You Tube: What
it is Steve Chen Chad Hurley January 2005 vids bounce back def types Up May 2005 Dec 2005 launch
28.
YouTube: Why it
Matters
29.
30.
31.
Best Practices –
Product Demo
32.
33.
WordPress/Blogging – What
it is?
34.
WordPress/Blogging – What
it is?
35.
Gadling.com top Travel
Blog on Technorati
36.
RSS Subscription
37.
38.
39.
40.
41.
Twitter –
What it is Personalized newsfeed
42.
Twitter -
What it is Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
43.
Twitter – Why
it matters + 1,043%
44.
Twitter – Why
it matters
45.
Twitter – Why
it matters
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
56.
57.
58.
59.
Editor's Notes
This question should be directed to Jennifer Huber
This question should first be directed to Paul Crompton, then the rest of the panel
This question should be directed to DAVID Atkins - Then the rest of the panel
This question was submitted by DAVID ATKINS
This question was submitted from David Atkins – he is the incoming chair of HSMAI – if time permits as an HSMAI courtesy we can include…